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The Alamo Drafthouse

碩工管一甲 M99u0109 鄭惟民. The Alamo Drafthouse. It’s a bar, a restaurant, or a movie theater →Combines multiple services Its different from restaurant(medium service)

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The Alamo Drafthouse

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  1. 碩工管一甲 M99u0109 鄭惟民 The Alamo Drafthouse

  2. It’s a bar, a restaurant, or a movie theater →Combines multiple services Its different from restaurant(medium service) → Customers write their orders on slips of paper, which are picked up by black-clad waiters moving quietly between the rows. What is it?

  3. Hosts

  4. The Alamo Drafthouse Cinema was founded by Tim and Karrie League at 409 Colorado St, in an Austin, Texas warehouse-district building that was being used as a parking garage. The company began as a second-run movie theater, and distinguished itself by the food and drink service offered inside the theater, including cold beers. History

  5. In July 2004, Tim and Karrie League sold the brand, including the brand name, intellectual property and rights to all future Alamo Drafthouse expansion to the Alamo Drafthouse Cinemas CEO Terrell Braly, John Martin and David Kennedy, but retained an irrevocable license for the Austin locations History

  6. Fewer rows so there is enough space between rows to accommodate long skinny table →more space for customers and clerk Located close to the center of downtown nightlife activity. →only need walk to there Facility Layout

  7. Facility Layout

  8. Divided into two categories, second-run features and special events. second-run account for the majority of the programming, smart 25-40-year-olds who like there film Special events-Austin Film Society events and Cult films Programming

  9. Film watching

  10. Special events

  11. Ticket prices low-＄3.5 →average Austin theaters cost ＄ 6.5- ＄ 7.0 → Special events account one-third of revenues High labor cost- → 15-17people required Revenues ＆ Costs

  12. Advertisements out in three Austin papers →Daily Texan, → Create a three-month calendar → Chronicle Promotion →build up a website Advertising and promotion

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