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I hope your colleges years are better than mine…

I hope your colleges years are better than mine…. Brad J Ward CEO – BlueFuego (www.bluefuego.com) BlueFuego provides colleges and universities the help they need to effectively utilize web-based tools for admissions, marketing, yielding and more. . Brad’s Study:.

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I hope your colleges years are better than mine…

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  1. I hope your colleges years are better than mine…

  2. Brad J WardCEO – BlueFuego (www.bluefuego.com) BlueFuegoprovides colleges and universities the help they need to effectively utilize web-based tools for admissions, marketing, yielding and more.

  3. Brad’s Study: • Looked at 244,738 posts across higher-edFacebook pages (2010) • Removed any page with less than 300 fans • Removed any page that didn’t post at least 5 posts per month • Calculated “engagement”

  4. What did BlueFuego find?

  5. 10 most engaging pages averaged 14.8 updates per month • 10 least engaging pages in the nation averaged 57.8 updates per month Less = More

  6. How’d they figure “engagement”?

  7. But didn’t Facebook just change its News- Feed algorith?

  8. EdgeRank • Meet Trent

  9. EdgeRank • Trent’s Edges An “edge” is any form of interaction a user may incur with the use of an object similar to the primary action of object wherein Facebook contacts can share, like, or comment.

  10. EdgeRank • Understand: Your News Feed ≠ news • News Feed = chart of relevant Edges based on your connections with users and apps Confused? It gets worse…

  11. EdgeRank 3 parts to a user’s EdgeRank • Affinity Score • Weight Score • Recency Score

  12. EdgeRank • Affinity (Ue) • The “score” between the edge creator and viewing user. The more you interact/view a friends updates, photos, apps, et. All – the hire the affinity score. • This is a one-way score. Just because you’re FB stalking her, doesn’t mean you’re showing up in her feed.

  13. EdgeRank 2. Weight (We) • This depends on the certain edges the with which the user is interacting. • Not all edges are created equally. • Videos, photos, and links are the heaviest edges.

  14. EdgeRank • Recency (De)(also known as “Decay”) • The time when an edge is created. • The more recent an edge, the higher recency score it carries.

  15. EdgeRank • Other Factors • Posting from 3rd party apps (Hootsuite, TweetDeck) will lower your EdgeRank • Quality content • Frequency • Which takes us back to BlueFuego…

  16. Brad’s Study BlueFuego conducted the study in 2011

  17. Brad’s Study 14.8 is still the “Magic Number” Also • 9/10 top schools weren’t in the top 10 in 2010 • The top 100 pages decreased posts to 18.9 updates per month (compared to 20.2 in 2010)

  18. Is this all just a facebook “double rainbow”?

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