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Writing Plagiarism AP Style Finding the focus Brevity What is news? Using quotes Cohesion

Public Communication Socialization to PR Media theories Persuasion Media relations New media Speechwriting. Writing Plagiarism AP Style Finding the focus Brevity What is news? Using quotes Cohesion. COMM 337.

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Writing Plagiarism AP Style Finding the focus Brevity What is news? Using quotes Cohesion

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  1. Public Communication Socialization to PR Media theories Persuasion Media relations New media Speechwriting Writing • Plagiarism • AP Style • Finding the focus • Brevity • What is news? • Using quotes • Cohesion

  2. COMM 337 Write a short memo to the leadership of the league (using a simple memo format). Discuss the audiences you think this press release will engage and then suggest some ways by which the league can extend the reach of this press release online. A half page is fine and you can use bullet points (no longer than a page).

  3. COMM 337 Washington, D.C. – Mary Wilson, president of the League of Women Voters, testified today before the Committee on House Administration on continuing the Help America Vote Act that supports protecting the votes of eligible citizens.

  4. COMM 337 The League of Women Voters of the United States President Lobbies against Federal Election Integrity Act of 2013. The League of Women Voters of the United States President Mary G. Wilson lobbies against the Federal Election Integrity Act of 2013 claiming that the required photo identification at the polls will create barriers blocking citizen voter participation. The League of Women Voters of the U.S. supports full voting participation from all eligible U.S. citizens and opposes efforts to limit voter participation in any way. Thus the League of Women Voters is highly opposed to the Federal Election Integrity Act (H.R. 4844) because it creates barriers for citizens to vote. The Act requires photo identification and proof of citizenship at all voting polls, which eliminates many citizen voters who do not have a government-issued ID.

  5. COMM 337: What is news?

  6. COMM 337 We need to understand news to excel in professional practice. • Very elusive. • Broad agreement among journalists. • Confusion among others.

  7. COMM 337 What is news? • What is news? Video

  8. COMM 337 What are some definitions of news? • “When a dog bites a man that is not news, but when a man bites a dog that is news.” • Charles Anderson Dana, American journalist, 1819-1897 • “News is what somebody somewhere wants to suppress; all the rest is advertising.” • Lord Northcliffe, British publisher 1865-1922

  9. COMM 337 What are some definitions of news? • “[News is] a first rough draft of history.” • Philip L. Graham, American publisher, 1915-1963. • "Anything that interests a large part of the community and has never been brought to its attention before.“ • Charles Anderson Dana, American journalist, 1819-1897

  10. COMM 337 What are some definitions of news? • News is what editors say is news. • News is stuff that you think people will pay attention to. • News is what we need to know in order to govern ourselves. • News is a reflection of the world.

  11. COMM 337 What is news? • Timely • Proximate in location • Unusual • Prominence • Oddity • Effect • Revelation

  12. COMM 337 Jon Stewart clip

  13. COMM 337 What do they want from us? • Good stories • Scoops • News in an easily understood format • Credible sources • Ready answers to their questions • Graphics, video, audio, photos • Reliable sources of news

  14. COMM 337 Who decides what is news? • Editors and producers Who are journalists? • Upper middle class • College educated • Generalists • More women; more liberal

  15. COMM 337 News reflects the organizational constraints under which journalists work. • Limited space • Deadlines • The routines of news; beats • Geography

  16. COMM 337 • End

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