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Brand Relevance: Business. Radio increases brand relevance by 64% for Business campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads. Base: 16 Business campaigns; average Business radio spend £380k.
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Brand Relevance: Business Radio increases brand relevance by 64% for Business campaigns Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads Base: 16 Business campaigns; average Business radio spend £380k Source: radioGAUGE from the RAB (strongly agree scores) 64% uplift