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Admission Communications

Admission Communications. Tim Brunold Dean of Admission Dana Randall Senior Associate Dean and Executive Director of Marketing , Office of Admissions and Planning December 5, 2013. USC’s Typical 18-Month Freshman Recruitment Timeline. January – august : search and early outreach.

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Admission Communications

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  1. Admission Communications Tim BrunoldDean of Admission Dana RandallSenior Associate Dean and Executive Director of Marketing,Office of Admissions and Planning December 5, 2013

  2. USC’s Typical 18-Month Freshman Recruitment Timeline January – august: search and early outreach • January – April: Limited recruitment in select markets. (~150 high school visits/fairs, targeted at high school juniors.) • January – August: USC on-campus visit programs.Offered to high school juniors. • February: Purchase names from College Board.Current high school juniors who are prospective applicantsto USC. • February – August: Marketing campaigns.Print and electronic campaigns to build awareness of USC,what we offer, encourage students to apply. • August 1: Common Application goes live.Prospective freshmen may submit applications to USC.

  3. USC’s Typical 18-Month Freshman Recruitment Timeline september – december: recruitment • September – December: High school visits and college fairs.40 USC admission officers, ~2,200 high schools in all 50 statesand 15 other countries. • September – October: Off-campus admission events.30 large events in hotel/conference sites in major cities.22 in the US, 8 in other countries. • September – October: Crowd-raising campaigns. Electronic and print campaigns for off-campus admission events. • September – December: Optional freshman interviews.~7,000 on campus and off. Conducted by admission officersand academic unit representatives. • November: Discover USC On-Campus Open House.

  4. USC’s Typical 18-Month Freshman Recruitment Timeline november – march: application review • November – March: Review of prospectivefreshman applications.40 USC admission officers read, evaluate and makerecommendations. • December 1: Application deadline forscholarship consideration.Also the deadline for some arts programs and theWorld Bachelor in Business. • January 15: Final freshman application deadline. • February 1:Scholarship notification.Trustee, Mork, Stamps and Presidential Scholarship finalistsareinformed of their admission decisions. • March: Final admission and scholarship decisions. • April 1: All freshman applicants notified of admission decisions.

  5. USC’s Typical 18-Month Freshman Recruitment Timeline march – may: conversion • March: Explore USC visit programs.For Trustee, Mork, Stamps and PresidentialScholarship finalists. • March – April: Financial aid reviewand notification. • April: Explore USC and Preview USCon-campus visit programs.For all other admitted students. • April: Admitted Student Off-Campus Programs30 large events at hotel/conference sites in major cities.22 in the US, 8 in other countries. • April: Trojan League receptions for admitted freshmen.7 in alumni homes throughout Southern California. • April: On-Campus Open Housefor admitted freshmen. • April: Conversion campaigns.Electronic and print campaigns to encourage studentsto attend admitted student programs and commit toenrolling at USC. • May 1: National Candidates Reply Date.Students must commit to enrolling in their college of choiceby this date. • Mid–May: Admission appeals. • Mid–May: Spring movers.Spring admits moved to the fall class on a space-available basis.

  6. USC’s Typical 18-Month Freshman Recruitment Timeline june– september: orientation and enrollment • June – July: Orientation sessions.7 on campus, 3 off campus. Two-day sessions. • June – September: Matriculation campaigns. Print and e-mail campaigns encouraging students to register for classes, officially join the Trojan Family. • Mid-August: International Student Orientation.On campus. Introduce international students to life on campus. • Mid-August: Move-In Day. • Third week of August: First day of fall semester classes. • Mid-September: Entering class officially closed.End of the third week of fall classes (end of Drop/Add period).

  7. USC’s Typical 18-Month Freshman Recruitment Timeline typical volumes of the annual freshman recruitment cycle Search names purchased: 250,000 Inquirers:(Students who responded to our marketing campaigns, visited campus, met us atoff-campus events and/or applied):125,000 Applicants:47,000 Admits:9,400 Enrolled at end of third week:2,900 Deposits:3,100

  8. USC’s Undergraduate Experience

  9. How Do We Talk About the USC Undergraduate Experience? Key Messages Global Education • Diverse student population: More international students than any otherUS university. • Study of complex issues withinaglobal classroom context. • 62 study abroad programs in 33 countries. • Learning beyond the USC campus: Alternative Spring Break. Service learning programs.

  10. How Do We Talk About the USC Undergraduate Experience? Key Messages Academic Diversity • Flexibility for interdisciplinary studiesintop-ranked programs. • 150 majors and 150 minors – more than any otherUS institution. • Individual attention in intimate class settings: Student-to-faculty ratio of 9:1.

  11. How Do We Talk About the USC Undergraduate Experience? Key Messages Research • Large, private research institution –not just at graduate level. • Millions set aside for undergraduate research. • Participation in faculty-led or original researchprojects, even as early as the freshman year. • Gaining the experience necessary for advanced studiesor careers of choice.

  12. How Do We Talk About the USC Undergraduate Experience? Key Messages Rich Campus Life • Residential community – majority of studentslive on or near campus. • Residential colleges with faculty masters in residenceandspecial interest floors. • Film screenings, theatre and music performances,and art exhibitions throughout the year. Visions & • Voices arts and humanities initiative. • More than 750 clubs, associations, and intramuraland club sports. • Twenty-one Division I athletic teams.

  13. How Do We Talk About the USC Undergraduate Experience? Key Messages Los Angeles • Many research and internship opportunities in diverse fields. • Home to six Fortune 500 companies. • Recognized as the most diverse of the nation's largest cities. • The third largest economic center in the world.If counted as a country, LA has the 21stlargesteconomyin the world. • Arts, sports, beaches, mountains and deserts.

  14. How Do We Talk About the USC Undergraduate Experience? Key Messages The Trojan Family • Lifelong and worldwide. • Supportive alumni network ofover300,000 around the world.

  15. Meet USC Our most comprehensive visit programfor high school juniors, seniors in theirfall semester, and their families. It includes: • An Admission presentation. • A campus tour led by a current USC student. • Academic department information sessions (subject to availability). • Lasts 3.5 hours. • Designed to give students and families a firsthandglimpse into the opportunities available and life at USC.

  16. Questions?

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