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is…

is… . The first company to create a niche color cosmetic brand for this diehard fan base of 90 million females .

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  1. is… • The first company to create a niche color cosmetic brand for this diehard fan base of 90 million females. • Only color cosmetic brand to have licensed collegiate products. We sell department store quality lip gloss, nail polish and makeup sets that reflect the colors of each university. • Inspired by professional makeup artist & Co-Founder Stephanie Nash, a diehard K-State fan.

  2. Co-Founders CEO/Director of Business Operations • Graduated from Kansas State University • Over 16 years experience as professional makeup artist • Awarded sales manager • Obtained licensing agreements, product liability insurance, trademark, Fair Labor Association, royalty reporting • Marketed and Negotiated with large retail accounts – Rally House/Kansas Sampler, Fanatics, Nordstrom, Dillard’s • Sought out professional advisors – marketing, design, fund raising Director of Research & Product Development • Attended K-State & KU and has cosmetic industry experience for over 18 years • Worked for artistry lines Chanel, Christian Dior, NARS, Bobbi Brown, Estee Lauder, MAC • Chanel Regional Artist-collaborated with celebrity makeup artists for red carpet event looks and trends • Styled and created looks for HGTV commercials • Sold Rumble to Halls, Hallmark & Sporting KC • Improved product production, quality and cost of goods Stephanie Nash Stephanie Mason

  3. The Rumble Team Bob Peel Strategic Advisor Peel’s Beauty Supply acquired by L’Oreal 2012 Oversaw business operations of one of the most well respected distributorships in the country. Grew business to over $100 million in revenue. Advises Rumble cosmetics on budgeting, fund raising, fulfillment and distribution as well as business practices. Jason Welch Creative Director BFA in commercial art/illustration from the University of Central Missouri. 16 years of design, illustration and print production experience for key retail clients including Hallmark, Garmin, Sporting KC. Stacey Walter Director of Finance Masters in Business Administration. 20 years general business experience in retail and wholesale industries, with an emphasis on accounting principals and procedures. Developed internal accounts payable audit program to grow recoveries from 150k to 2million per year Linda Zappulla Director of Marketing 25 years of marketing experience. At Payless ShoeSource launched Champion footwear, its first major branded line, American Eagle footwear, and Brash, the edgy new line for teenage girls. Revlon launched The Color Studio line for department stores. Served in a number of strategic marketing and brand management functions for consumer products companies MBA from the Harvard Graduate School of Business Administration

  4. Generating Revenue • $88K sold – 47% profit margin • 80% profit margin post funding • 80 retail locations • 20 NCAA licenses • 6 additional licenses approved & pending payment

  5. US Statistics • 90 Million female fan consumers • Women control 80% of household income • The US has a $9.1 Billion color cosmetic market • $4.3 Billion collegiate retail market • $3.3 Billion NFL retail market

  6. Market Penetration • Average 400,000 female fans per school • Year 1 captures .5% • Year 5 Grows to 3% 1.4 million customers

  7. Forecast

  8. Competition Piggy Paint “Natural as Mud” products for humans and animals *KE Specialties Lip gloss – Generic color for all teams, large oversized sticker, low quality container and fill, lid reflects more than the “mirror”, not retailing in ANY stores, inconsistent pricing.

  9. Funding improves Profit Margins

  10. Strategic Direction • Scalability - Brand will scale in 4 major ways • Additional universities • Additional points of distribution • Additional products to the line • Additional sports leagues • Create subsidiary brand “Riot” for mass distribution channel • Create barrier to entry

  11. Strategic Direction • Source products from top global cosmetic manufacturers to lower COG by up to 77% • Retail in major retail chains – Nordstrom, Dillard’s, Kohl’s, Bed Bath Beyond • Obtain national exposure via social and sports marketing • Rumble app for easy online product purchase, fan following • Rumble Spokesmodel – Internship opportunity for marketing major to represent her university through events, social media

  12. On the shelves…

  13. Seeking $350K first round capital raise in exchange for 15% equity • KS Angel Tax credits available • 1 voting board seat • Advisory services

  14. Use of Funds • Inventory $170,000 • Sales Execution & Tradeshows $62,300 • Personnel $55,000 • Marketing $42,000 • Advanced Royalties $20,000

  15. On the shelves…

  16. Similar Stories = Similar Exit! Rumble Cosmetics Timeline Bobbi Brown Essentials Timeline

  17. Acquisition Comps • Bobbi Brown Essentials: Founded in 1991 Acquired in 1995 by Estee Lauder $74.5 M • Bliss: Founded in 1991 Acquired in 1999 by MOET/Hennessy/Louis Vuitton for $30M • Philosophy: Founded in 1996 Acquired by Coty in 2010 for a reported $1B • Urban Decay: Founded in 1996 Bought out by L’Oreal for $350M in 2012 to for brand expansion targeting a more edgy youthful buyer

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