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And DON’Ts

The DO’s. And DON’Ts. Of Interviews. DO. DON’T. On Dress. DO. DO. DON’T. On Dress. DO. DO. DON’T. On Language. DO Speak conversationally Use proper grammar Be relaxed Be honest Use clean language. DO. DON’T Use your best vocabulary Speak “street” Appear nervous Lie Cuss

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And DON’Ts

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  1. The DO’s And DON’Ts Of Interviews

  2. DO DON’T On Dress DO

  3. DO DON’T On Dress DO

  4. DO DON’T On Language DO • Speak conversationally • Use proper grammar • Be relaxed • Be honest • Use clean language

  5. DO DON’T Use your best vocabulary Speak “street” Appear nervous Lie Cuss ***Example*** On Language DO • Speak conversationally • Use proper grammar • Be relaxed • Be honest • Use clean language

  6. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Preparation DO • Craft your message • Research on reporter • Know topics ahead of time • Talk to reporter in advance • Rehearse sound bites DON’T

  7. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Preparation DO • Craft your message • Research on reporter • Know topics ahead of time • Talk to reporter in advance • Rehearse sound bites DON’T • Do an interview without crafting message • Agree to an interview if you aren’t expert on the subject ***Example***

  8. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Sound bites DO • Keep them under 15 seconds • Speak deliberately, focused, and sharp. • Repeat if necessary DON’T

  9. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Sound bites DO • Keep them under 15 seconds • Speak deliberately, focused, and sharp. • Repeat if necessary DON’T • Try to be someone you’re not. • Speak with too much energy or too little • Be bizarre ***Example***

  10. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Demeanor and Appearance DO • Smile • Comb/brush hair • Put on makeup • Remain calm and cool DON’T

  11. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Demeanor and Appearance DO • Smile • Comb/brush hair • Put on makeup • Remain calm and cool DON’T • Use sarcastic or witty humor • Appear cocky • Be too casual • Lose your cool ***Example***

  12. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Facts DO • Use factual information only • Stay on one clear message • Know when to defer the interview to someone else DON’T

  13. DO DON’T Do an interview without crafting message Agree to an interview if you aren’t expert on the subject ***Example*** On Facts DO • Use factual information only • Stay on one clear message • Know when to defer the interview to someone else DON’T • Give your opinions • EVER EVER EVER say “No comment” • Over step your boundaries as a public employee ***Example***

  14. The DO’s And DON’Ts Of Interviews

  15. City of Albuquerque Media Workshops

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