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Writing for PR, Companies & Government

Learn essential rules for clear and concise communication in PR writing. Understand who to write for, how to reach them, and what to communicate for success. Master the art of crafting press releases following a 4-part news structure. Keep it short and impactful!

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Writing for PR, Companies & Government

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  1. Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo Writing for PR, Companies & Government

  2. Rules • Communication. That means avoid being: • Unintelligible • Badly organized • Difficult to understand Avoid jargons, technical or academic terms Keep it short and sweet, and to the point

  3. Rules • Who you write for • How best to reach them • What you want to communicate & accomplish

  4. PR: The Press Release • Write it the way you would a news story; follow the 4-part news structure: • 1) The Lede • 2) Explain, support and amplify • 3) background or context • 4) More info • KEEP IT SHORT & TO THE POINT. Try keeping to a single page

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