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Elanco Hunger Initiative

Elanco Hunger Initiative. Alliance to End Hunger National Hunger Free Communities Summit February 25, 2012. About Elanco. Our Vision: Food and companionship enriching life Our Mission:

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Elanco Hunger Initiative

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  1. Elanco Hunger Initiative Alliance to End Hunger National Hunger Free Communities Summit February 25, 2012

  2. About Elanco • Our Vision: • Food and companionship enriching life • Our Mission: • We make life sciences work better for people by transforming animal protein production and companion animal care • Our primary Corporate Cause is finding ways to positively impact hunger • We have a strategic relationship with Heifer International • Indonesia, Zambia, China • We are working with coalitions in Indianapolis to fight childhood hunger • Our employees are engaged in many types of local hunger efforts around the world

  3. The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose goal is to significantly reduce hunger in Indianapolis and surrounding areas

  4. Childhood Hunger InitiativeCommunity Commitment to a Bold Vision Create and Execute Well Developed Programs Add Some Key Ingredients: Achieve a Desired Outcome • IFRN • Partners • Expertise • Leadership • Funding • Passion Summer Meals School Breakfast • A hunger-free • Indianapolis • community • for all • children by • 2015 Pantry Partners BackSacks ?? SNAP Awareness New Ideas All Linked Through A Hunger Awareness Campaign (211)

  5. Childhood Hunger Initiative The “Summer Servings” Campaign • From summer 2011 to 2012, added 81,000 meals (+11%) • Executed critical research program; 5000 respondents • Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids • Core team in place (three months earlier than last year) • Goal is to grow by >25% in 2012

  6. Childhood Hunger Initiative “BackSack” Program • Geared towards providing chronically hungry children with weekend nutrition • 3300 kids served in last school year • At end of 2011….5100 kids in 101 schools! • On track for 10,000 kids by end of school year 2012 • Educators consistently discuss benefits: better attendance, improved focus, fewer behavioral issues

  7. Childhood Hunger Initiative School Breakfast Program (SBP) • Only half of eligible children receive breakfast • Increase participation in federally funded breakfast program • Understand and leverage best practices using Six Sigma methodology • Pilot enhanced processes in 3 schools in January 2012 • Expand to 60 schools in 2012-2013 school year

  8. Hunger Awareness CampaignA Bold and Sustainable Plan • The time is right for major “leap forward” to further support hungry Hoosiers • Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone • Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases: • Phase I: Research and Planning • Phase II: Referral Sources Launch • Phase III: Consumer Launch

  9. A Public/Private PartnershipIt can work! • What are some key components (Elanco perspective): • “Wildly” engaged senior leadership • Dedicated time and resources….and mean it! • Specifically identified (and funded) programs • Targeted use of people…and their skills • Half day per quarter devoted to hunger cause • Does not have to be a huge investment….but focus is important • Lots of “invested” employees • Not all wish to participate….though many do • But, everyone need to understand why!

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