Partnership-the New Normal utilizing the private sector to address the needs of your community

1. Partnership-the New Normalutilizing the private sector to address the needs of your community Arizona Parks and Recreation Association Annual Conference August 29, 2013

2. Definition of a Partnership • A legal contract entered into by two or more persons in which each agrees to furnish a part of the capital and labor for a business enterprise, and by which each shares a fixed proportion of profits and losses. • A relationship between individuals or groups that is characterized by mutual cooperation and responsibility, as for the achievement of a specified goal.

3. Types of Partnerships • With other public sector agencies • With the non-profit sector • With the private sector

4. Private Sector Focus • The difference between the public sector and the private sector • Timing – they move more quickly • Attitude – profit and loss • Don’t understand or appreciate government process • Want what you have – need you

5. Developing a Partnership • Solicited – RFP • Unsolicited – potatoes from the sky • Do you need an RFP with a potato? • Inventory of assets • Analysis of needs • Community relationship building • Alignment with mission and organizational values • Economic justification • Credible economic studies

6. What is needed to succeed? • Shared vision • Governing body • Top Management • Clarity on desired outcomes • Strong Agreements • Good agreement administration • Impactful difference • Metrics • Trust/Credibility/Fairness • Relationship with Agency departments-Team effort • Relationship with partner • Entrepreneurial/innovative organizational culture • Assets • Courage

7. Types of agreements • Use Permit • License • Lease • MOU • Partnership • Customized

8. Agreement Pitfalls • Timing (use period) • Accountability/Penalty • Conflict of use • Use Area • Insurance and liability • Staff resources • Attitude of partnership – quid pro quo • PUBLIC BENEFIT

9. Benefits • Revenues • Direct to department • Direct to organization • Indirect - Regional Economic impact • Capital improvements at no cost to tax payer • Marketing/branding of public facilities at no cost to the tax payer • Recreational opportunities for the public • Benefit to the organization to maximize assets on behalf of the public

10. Relationships • Oftentimes no template – need to work together • Need to create an environment to make it profitable for the partner • Constant vigilance and agreement administration • Establish mutual trust • Success breeds success

11. Case Study: 3 Public/Private partnerships in Coconino County • Pepsi Amphitheater • Flagstaff Extreme • North Pole Experience

14. County owned facility at Fort Tuthill County Park – 3000 capacity • First performance: 2006 • Season: May - October • Management company: R Entertainment North • Contracted with Management Agreement in 2011 for 5 years • County receives contracted minimum plus % of tickets, merchandise, concessions, liquor

15. 2012 Numbers • Economic Impact Source: NAU AZ Rural Policy Institute

17. 12 acres within 413-acre Fort Tuthill • Opened to the public May 2012 • Season: March-December • Proprietary engineering uses compression rather than piercing any trees • In 2012 - $43/per person • CCPR receives 3% of ticket, food, beverage, merchandise revenue

18. 2012 Numbers • Economic Impact Source: Economic Collaborative of Northern Arizona

19. North Pole Experience http://www.northpoleexperience.com/

20. North Pole Experience • Use of County owned building at Fort Tuthill County Park • Previous operation in Greer • Proven business model • Opened in 2012 at Fort Tuthill • 26 event days, November and December • Trolley from Little America Hotel • Operation from 4PM-10PM • CCPR receives flat rate from ticket revenue tiered with attendance, 3% of merchandise revenues on and off site.

21. NORTH POLE EXPERIENCE

22. Success Breeds Success • Pending: • Outsourcing of the campground at Fort Tuthill • Public/Private Partnership – Snow Play at Fort Tuthill

23. Partnership-the New Normalutilizing the private sector to address the needs of your community Arizona Parks and Recreation Association Annual Conference August 29, 2013