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What is TIA?

What is TIA?. Private sector membership organisation National focus – advocacy & policy Not marketing Diverse membership & agendas. Strategic Platforms. Change. TNZ Qualmark Ministry of Tourism/Tourism Strategy Group Government - ROI Regulatory. TIA Projects. ACC, ETS,GST DOC

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What is TIA?

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  1. What is TIA? • Private sector membership organisation • National focus – advocacy & policy • Not marketing • Diverse membership & agendas

  2. Strategic Platforms

  3. Change • TNZ • Qualmark • Ministry of Tourism/TourismStrategy Group • Government - ROI • Regulatory

  4. TIA Projects • ACC, ETS,GST • DOC • Camping • Land and Water Forum • Mining on Conservation Land • Adventure Safety Review • TNZ Funding • Local Government • Workskills/Immigration

  5. Big Challenges • Diversity • Recognition • Marketing • Product development

  6. Diversity • Fragmented ...or a complex networked system • Drift • Equity/who pays

  7. Recognition • Central Government • Local Government • Demand and Supply sides • Mainstream NZ • NPS or RPS • Involve industry

  8. Marketing • National Branding – future brand • TNZ Research • What markets

  9. Product Development • People/skills • Fair value • Unique Product ...AND.......connectivity

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