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Vorlesung A Sociology of the Media. Prof. Dr. Joost van Loon Institut für Soziologie, LMU Nottingham Trent University, U.K. Details. Sprechstunde: Di 10-12, Konradstraße 6, Zi. 205 Email: joost.vanloon@soziologie.uni-muenchen.de. Outline of the lecture. Media as Ubiquitous
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Vorlesung A Sociology of the Media Prof. Dr. Joost van Loon Institut für Soziologie, LMU Nottingham Trent University, U.K.
Details • Sprechstunde: Di 10-12, • Konradstraße 6, Zi. 205 • Email: joost.vanloon@soziologie.uni-muenchen.de
Outline of the lecture • Media as Ubiquitous • Media as Black Box • Media as Phenomena • Technology as Ordering • Overview of Lectureseries
Media as Ubiquitous • Our world can be characterized by an increase in mediatization • Mediated communication is something we do rather than think about. • Main focus has been on understanding media in service of something else, e.g. power, capital accumulation, ideology, social interaction, popular culture.
Media as Ubiquitous • Studies that have tried to explore media-as-media, in terms of: • (a) media corpporations, e.g. organizational practices (e.g. Cottle, 1993; Hall et al, 1978; Harrison, 2000; Schlesinger, 1987; Tuchman, 1978); • (b) media products (primarily in the field of semiotics and screen theory and mainly concerned with media-content) • (c) media-technologies, mainly by scholars associated with McLuhan
Phenomenology of Media • Media-use • Technological agency • The strength of a phenomenological approach to media is that it problematizes exactly that which most communication studies approaches take for granted: the medium.
Media as Black Box • Media studies has focused on either: • (a) context (production, organization, distribution) • (b) content (products, interpretation, consumption) • And has by and large ignored the process of mediation. • Black box • between context and content • between production and consumption • between intention and interpretation
Media as Phenomena • As different from • Marxism/functionalism (e.g. political economy of media) • Public Sphere Theory (Habermas) • Liberal Pluralism (e.g. uses and gratifications theory, cultivation theory, audience studies) • Semiotics • Closer associations with new media theory
Mediation as • … politics • … social interaction • … cultural reproduction
Technology as Ordering • Technologies ‘enframe’ the world; that is they order them in the double sense of (a) providing a structure and (b) commanding specific actions. • This ordering constitutes the essence of mediation.
Vorlesungsprogramme (1) Introduction • 17.10.2007 Introduction (1): ubiquitous media • 24.10.2007 Introduction (2): towards a phenomenology of mediation Approaches to Media Analysis • 31.10.2007 Political Economy • 07.11.2007 Semiotics14.11.2007Audience Research Media Forms • 21.11.2007 Mechanical Reproduction (Benjamin) • 28.11.2007 Electronic Reproduction (Williams) • 05.12.2007 Digital Reproduction (Baudrillard)
Vorlesungsprogramme (2) Media Histories • 12.12.2007Media Evolutions (Innis) • 19.12.2007 Media Revolutions (McLuhan) Media Cultures • 09.01.2008 Everyday Life and Domestication • 16.01.2008 Identity and Subjectivity • 23.01.2008 The Public Sphere Media and the Body • 30.01.2008 Perception and Sensibility • 06.02.2008 Media and (Dis)Embodiment: gendered and networked being