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Product Name _______________________________ Mini Course Template #1 : Your Category Definition

Product Name _______________________________ Mini Course Template #1 : Your Category Definition. Your Product Description:___________________________ Your Possible New Category Definition _____________________________________________________________

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Product Name _______________________________ Mini Course Template #1 : Your Category Definition

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  1. Product Name _______________________________Mini Course Template #1: Your Category Definition Your Product Description:___________________________ Your Possible New Category Definition _____________________________________________________________ _____________________________________________________________ ____________________________________________________________ _____________________________________________________________ ____________________________________________________________

  2. Mini Course Template #2: Benefit and Positioning Benefit Definition (Select only one benefit category from six) _____________________________________________________________ _____________________________________________________________ Positioning (Expression of the Benefit to Customers) _____________________________________________________________ _____________________________________________________________ _____________________________________________________________ ____________________________________________________________

  3. Mini Course Template #2: Benefit and Positioning Identify Benefit of three competitors ______________________ ________________________________ ______________________ ________________________________ ______________________ ________________________________ Changes learned from Idea Fair, Summer Sessions and Assignments: _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

  4. Mini Course Template #2: Branding • Describe original name and new brand that reinforces the Benefit and Category of your business. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Why do you feel that it is an appropriate brand? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  5. Mini Course Template 3: Platforms and Pillars Platform of Products: Initial Entry _____________________________________________________________ Additional products in Platform ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________

  6. Mini Course Template 3: Platforms and Pillars Define 3 Pillars…maximum 3 lines each. ____________________________________________________________________ ____________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  7. Target Markets • Primary Target ____________________________________ How does Benefit/Positioning Address this Target? _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Secondary Targets and Supporting Benefit /Positioning __________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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