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SmartLF – Product of the year

SmartLF – Product of the year. Contents 1 – Diatrace – Who we are ? 2 – What is our Market ? 3 – SmartLF – The Keys of Succes 4 – Sales & Marketing Actions. 1981. 1989. 1992. 1997. 2002. Founding of the company Diazo equipments & Supplies. 1st Change of technology PPC (Oem Ricoh).

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SmartLF – Product of the year

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  1. Cambridge – 17th November 2005 SmartLF – Product of the year Contents 1 – Diatrace – Who we are ? 2 – What is our Market ? 3 – SmartLF – The Keys of Succes 4 – Sales & Marketing Actions

  2. 1981 1989 1992 1997 2002 Founding of thecompanyDiazoequipments&Supplies 1st Changeof technologyPPC(Oem Ricoh) 2nd Changeof technologyInkjet(Encad) 3rd Changeof technologydigital PPC(Oem OCE) ColortracPartner Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Who we are ?

  3. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Who we are ? 2005 EquipmentsSupplies • Leading HP Plotters Distributors • Canon LFP distributor • True Solvent Uniform printers (Roland) • Oem OCE analog & digital Copiers • Colortrac Large format Scanners • Neolt Trimmers and Folders • Member of the Diatec Group (leading european Manufacturer) • Plain PaperCoated PaperPPC PaperPhoto PapersInkjet Vinyls, Banners, Films… 50% Revenue 50% Revenue

  4. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Who we are ? • 4 Sales facilities • 2 Warehouses • 35 people • 10 Salesmen • 30 distributors Headquarter in Paris Warehouse

  5. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – What is Our market ? Large Accounts Our main Targets ! Medium Companies Small Business & Self employed

  6. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – What is Our market ? Surveyors Architects Enginiering CAD Construction Industry Imaging Local governement Reprographics Defence Auth.

  7. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes 1st Selling Point : THE PRICE 4080m 6000 € 4080c 6750 € 4080e 7500 € • We have followed Colortrac recommended Prices • Low Prices means new opportunities

  8. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes 1st Selling Point : THE PRICE • THE RESULTS • Units X 5 • Sales X 2,5

  9. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes 1st Selling Point : THE PRICE • LOW PRICE means NO COMPETITION ! • Easy to Sell • No discount • Some Contex dealers switched for Colortrac

  10. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes 2nd Selling Point : IT WORKS ! • Technically, the SmartLF is a success ! • Excellent scan Quality • User friendly, No maintenance • Plug&Play

  11. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes 3rd Selling Point : Softwares • ScanWorks & CopySmart – The winning package • Really improved , and now bug free • Easy to use • Low Price, easy to package in a solution

  12. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – The Keys of Succes Last but not Least…. We believed in it !

  13. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions DEMO Units • The SmartLF is easy for giving demos On Site • All our Salespeople have one demo machine • Most of our distributors have taken One demo machine • With SmartLF, One Demo often means a Sale !

  14. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions Exhibitions • Trade Shows and private Shows with distributors • SmartLF displayed prominently on all Shows

  15. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions Exhibitions BATIMAT Nov 05

  16. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions SmartLF packages with Printers • Done with HP and Canon Printers • Affordable Color Copiers vs OCE TCS 400 • Really smart Alternative ! • 25% of the Sales

  17. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions

  18. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions Direct advertising • -Mailings Done an our database and on rented database • Many news releases in specialised trade magazines • Fairly Good Coverage was achieved

  19. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions

  20. Cambridge – 17th November 2005 SmartLF – Product of the yearDiatrace – Sales & Marketing Actions Web Site www.diatrace.com • -All range of Colortrac Products • -Datasheets, documentation and Photos • -Prices • -Softwares downloadable • All the information that could be needed.

  21. Cambridge – 17th November 2005 WebSite www.diatrace.com

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