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UGC. “We have used Facebook for source callouts, and we have hit some homeruns. Just this week, a longtime hobby shop owner died, and we sought people who had memories of the shop. We used those comments both online and in print, and we also contacted a couple of them.” Jay Redfern
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UGC “We have used Facebook for source callouts, and we have hit some homeruns. Just this week, a longtime hobby shop owner died, and we sought people who had memories of the shop. We used those comments both online and in print, and we also contacted a couple of them.” Jay Redfern assistant editor The Register-Mail
UGC The Register-Mail fan in Hawaii
UGC Marblehead (Mass.) Reporter, editor Kris Olson
Inner ircle: Local Loop UGC Community Partner Journalism outreach More local news Newsroom manages • Regular contributors • Uses new story formats • Become local bloggers
UGC ASFS: Why we like them Reader-friendly Easy-to-digest Helps us do our jobs as journalists By all means, use other alternative story formats when appropriate
UGC Consider creating anchors for different themed topics:Health care, business, public safety, volunteers, educationForm journalism can save time, spike local news
Current job or role: How long have you been in the role and industry? How (or why) did you got into your current role or industry? What's the most difficult challenge of your role: Why your job is rewarding: What is your and your organization's greatest achievement in the last year? What major plans do you and your organization have for the upcoming year? Advice to someone who wants to do what I do: ------------------------------------------------------------------------ Bio Box: Name: Age: Town: Family: Work experience:
Date:Dear Xxxxxxxxxxxxxx, The goal of XXXXXXXXXXXX and www.ournewspaper.com is to provide our readers with a true reflection of life in our community, and we need your help. Over the next few weeks, we’ll be launching new features in our newspaper that will profile a variety of local people in our community and would like the XXXXXXXXXXX School to take part in the new feature.Every week, we would like to feature a local coach in our new “Coach of the Week” feature. This is an opportunity for readers to learn about the coaches who are teaching the community’s children how to perform on the playing field.Below is a form we would you to fill out for every coach and send back to us, along with a photo. The “Coach of the Week” feature will appear every XXXday in our newspaper. You can drop the forms off at our newspaper or e-mail them to xxxxxxxxxx@xxxxxxx.com.I will follow up with a phone call to talk about how we can work together to be sure you and your organization are included in our community partner program. Thank you, XXXXXXXXXXXXXXXXXXXXX
UGC > Teacher/prof profile > Public safety profile > Student profile > Athlete profile > Coach Q&A > Church profile > Religious leader profile > Health care worker profile > Business person profile > Meet your neighbor > Event advance > Event report
UGC Next level to building community partners Higher education Health care Religion Types of content Q&A profile Briefs Calendar
UGC CPJs callouts on a single standalone website Forms are built on 3rd party site Forms are linked up with all relevant related stories
UGC How a weekly editor made UGC work Initial reaction to strategy When did it click for staff Why it works for her papers
UGC What callouts worked Anything to do with kids Saluting veterans Halloween Most holidays Pets
UGC When callouts turn into news stories
UGC Tips to leave with Prime the pump Contests, with sponsorship Build promotions into your template Make an e-mail group