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ACTIV WATER

TEAM Shravya Chavva Jenny Chen Paige Graham Kyle Midgley Natalia Williams. ACTIV WATER. “…for the athlete in all of us”. CREATED FOR : GET-A-LOT, INC. Agenda. Industry overview. Agenda. Industry overview. ACTIV WATER. Agenda. Industry overview. ACTIV WATER. Promotion. Agenda.

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ACTIV WATER

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  1. TEAM Shravya Chavva Jenny Chen Paige Graham Kyle Midgley Natalia Williams ACTIV WATER “…for the athlete in all of us” CREATED FOR:GET-A-LOT, INC.

  2. Agenda Industry overview

  3. Agenda Industry overview ACTIV WATER

  4. Agenda Industry overview ACTIV WATER Promotion

  5. Agenda Industry overview ACTIV WATER Promotion Purchasing

  6. The Industry… Industry ACTIV WATER Promotion Purchasing

  7. The bottled water industry • 54% of all Americans drink bottled water • 36% drink bottled water more than once a week • Since XXXX, overall consumption of bottled water has increased by 6.2% and bottled water sales have increased 6.7% • From 2001 – 2011, per capita bottled water consumption in the US has increased by 60% Industry ACTIV WATER Promotion Purchasing

  8. Why bottled water? “water bottlers are selling a market perception that water is ‘pure and good for you’...” Industry ACTIV WATER Promotion Purchasing

  9. Trends in the industry Industry ACTIV WATER Promotion Purchasing

  10. Trends in the industry All bottled water containers are 100% recyclable Industry ACTIV WATER Promotion Purchasing

  11. Trends in the industry All bottled water containers are 100% recyclable Some companies are already producing 100% recycled PET bottled water containers Industry ACTIV WATER Promotion Purchasing

  12. Trends in the industry All bottled water containers are 100% recyclable Some companies are already producing 100% recycled PET bottled water containers 2000-2011: average weight of a half-liter PET plastic bottle declined 47.7% (to 9.89 grams) Industry ACTIV WATER Promotion Purchasing

  13. Trends in the industry All bottled water containers are 100% recyclable Beverages associated with beneficial properties have been the most resilient beverage products in 2010 and 2011 Some companies are already producing 100% recycled PET bottled water containers 2000-2011: average weight of a half-liter PET plastic bottle declined 47.7% (to 9.89 grams) Industry ACTIV WATER Promotion Purchasing

  14. Trends in the industry All bottled water containers are 100% recyclable Beverages associated with beneficial properties have been the most resilient beverage products in 2010 and 2011 Some companies are already producing 100% recycled PET bottled water containers Domestic non-sparkling water accounted for almost all per capita consumption in 2011 2000-2011: average weight of a half-liter PET plastic bottle declined 47.7% (to 9.89 grams) Industry ACTIV WATER Promotion Purchasing

  15. Breakdown of industry Industry ACTIV WATER Promotion Purchasing

  16. Breakdown of industry Industry ACTIV WATER Promotion Purchasing

  17. Breakdown of industry Industry ACTIV WATER Promotion Purchasing

  18. Our Product… Industry ACTIV WATER Promotion Purchasing

  19. ACTIV WATER Industry ACTIV WATER Promotion Purchasing

  20. ACTIV WATER Purified spring water with added electrolytes Industry ACTIV WATER Promotion Purchasing

  21. ACTIV WATER Purified spring water with added electrolytes 100% recyclable, uses some recycled material –ecologically friendly Industry ACTIV WATER Promotion Purchasing

  22. ACTIV WATER Purified spring water with added electrolytes 100% recyclable, uses some recycled material –ecologically friendly Simple, sleek design Industry ACTIV WATER Promotion Purchasing

  23. ACTIV WATER Flip-open cap  drinking convenience Purified spring water with added electrolytes 100% recyclable, uses some recycled material –ecologically friendly Simple, sleek design Industry ACTIV WATER Promotion Purchasing

  24. ACTIV WATER Flip-open cap  drinking convenience Purified spring water with added electrolytes Grip with thumb groove for easy drinking during athletic activity 100% recyclable, uses some recycled material –ecologically friendly Simple, sleek design Industry ACTIV WATER Promotion Purchasing

  25. ACTIV WATER Flip-open cap  drinking convenience Purified spring water with added electrolytes Grip with thumb groove for easy drinking during athletic activity 100% recyclable, uses some recycled material –ecologically friendly Simple, sleek design Thicker plastic – ergonomic design Industry ACTIV WATER Promotion Purchasing

  26. ACTIV WATER Flip-open cap  drinking convenience Purified spring water with added electrolytes Grip with thumb groove for easy drinking during athletic activity 100% recyclable, uses some recycled material –ecologically friendly Main size: 1-liter bottle Simple, sleek design Thicker plastic – ergonomic design Industry ACTIV WATER Promotion Purchasing

  27. Two sizes • 1-liter bottle • Flip-cap to increase convenience of drinking during athletic activity • More water to sustain body during arduous athletic activity • Thicker plastic to reduce “crushing” sensation during drinking • 16.9-fl oz bottle • Smaller bottle for those just looking for a quick drink • Convenient size for on-the-go • Cheaper price than larger size while providing same premium product Industry ACTIV WATER Promotion Purchasing

  28. Positioning map Higher price VOSS FIJI evian smartwater Higher quality Lower quality DASANI Aquafina Nestle Pure Life Arrowhead Lower price Industry ACTIV WATER Promotion Purchasing

  29. Target market • DEMOGRAPHICS • Both males and females • Aged 18-28 • Variety of careers, or in school, but find time to exercise • Not married Industry ACTIV WATER Promotion Purchasing

  30. Target market • PSYCHOGRAPHICS • Active • Trendy • Brand-oriented • Goal-oriented • Healthy Industry ACTIV WATER Promotion Purchasing

  31. What do people have to say about bottled water? “The more visually-appealing the bottle is, more likely I am to buy it” Industry ACTIV WATER Promotion Purchasing

  32. Value proposition ACTIV WATER Industry ACTIV WATER Promotion Purchasing

  33. Value proposition ACTIV WATER “…for the athlete in all of us” Industry ACTIV WATER Promotion Purchasing

  34. Value proposition ACTIV WATER ACTIV WATER is a premium bottled spring water with added electrolytes. It is a premium restoration for the active lifestyle designed to replenish, rebuild, and rehydrate. “…for the athlete in all of us” Industry ACTIV WATER Promotion Purchasing

  35. Promotion… Industry ACTIV WATER Promotion Purchasing

  36. Social Media Industry ACTIV WATER Promotion Purchasing

  37. Social Media Instagram • Follow @activwater • Take a picture with your ACTIV WATER bottle and tag @activwater and use the hash tag #activlife for a chance to win an extreme sporting trip for two each month! Industry ACTIV WATER Promotion Purchasing

  38. Social Media Instagram • Follow @activwater • Take a picture with your ACTIV WATER bottle and tag @activwater and use the hash tag #activlife for a chance to win an extreme sporting trip for two each month! Industry ACTIV WATER Promotion Purchasing

  39. Social Media Instagram • Like the ACTIV WATER Facebook page • Participate in contests, see what ACTIV WATER is up to, and find out about upcoming ACTIV WATER-sponsored events to score free swag Facebook Industry ACTIV WATER Promotion Purchasing

  40. Social Media Instagram • Like the ACTIV WATER Facebook page • Participate in contests, see what ACTIV WATER is up to, and find out about upcoming ACTIV WATER-sponsored events to score free swag Facebook Industry ACTIV WATER Promotion Purchasing

  41. Social Media Instagram • Follow @activwater • Find out about upcoming ACTIV WATER-sponsored events, contests, and communicate with the ACTIV WATER team using the hash tag #activlife • Re-tweet athletes and relevant profiles Facebook Twitter Industry ACTIV WATER Promotion Purchasing

  42. Social Media Instagram • Follow @activwater • Find out about upcoming ACTIV WATER-sponsored events, contests, and communicate with the ACTIV WATER team using the hash tag #activlife • Re-tweet athletes and relevant profiles Facebook Twitter Industry ACTIV WATER Promotion Purchasing

  43. Social Media Instagram • Follow the ACTIV WATER channel • Weekly playlists will be created catering to different genres but meant to be listened to during workouts Facebook Twitter Spotify/SoundCloud Industry ACTIV WATER Promotion Purchasing

  44. Social Media Instagram • Subscribe to the ACTIV WATER YouTube channel • We will partner with popular athletic channels and post videos to our page • Monthly videos will also be created with partnered athletes (GoPro) Facebook Twitter Spotify/SoundCloud YouTube Industry ACTIV WATER Promotion Purchasing

  45. Social Media Instagram • Scan the QR code on your bottle of ACTIV WATER, which will be entered into the app to see if you win a prize • See nearby ACTIV WATER distributors • See list of active events in your area (yoga classes, marathons, gyms, etc.) Facebook Twitter Spotify/SoundCloud YouTube Smartphone App Industry ACTIV WATER Promotion Purchasing

  46. Social Media Instagram • Scan the QR code on your bottle of ACTIV WATER, which will be entered into the app to see if you win a prize • See nearby ACTIV WATER distributors • See list of active events in your area (yoga classes, marathons, gyms, etc.) Facebook Twitter Spotify/SoundCloud YouTube Smartphone App Industry ACTIV WATER Promotion Purchasing

  47. Social Media Instagram Facebook For all social media outlets, customers can enter to win monthly prizes of active, outdoor gear (camping, running, climbing, surfing, etc.) Twitter Spotify/SoundCloud YouTube Smartphone App Industry ACTIV WATER Promotion Purchasing

  48. Strategic seedings/on-site promotions Industry ACTIV WATER Promotion Purchasing

  49. Strategic seedings/on-site promotions Local athletic events Green rooms Event activation crew ACTIV WATER will partner with local athletic events to sponsor or give out free product (water, branded gear, etc.) 5k races volleyball competitions surf competitions half marathons cycling competitions endurance races (Tough Mudder, Color Run, Zombie Run, etc.) Industry ACTIV WATER Promotion Purchasing

  50. Strategic seedings/on-site promotions Local athletic events Green rooms Event activation crew We will work with local promoters to have our bottles placed in Green Rooms of venues for artists and VIP’s Industry ACTIV WATER Promotion Purchasing

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