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Industry & Market Research

Industry & Market Research . Kimberly Bloedel Pomerantz Biz Library Fall, 2009. Pomerantz Biz Library http://www.lib.uiowa.edu/biz/ . Industry & Market Research:. Offers business managers “the big picture” of the environment in which a business operates

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Industry & Market Research

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  1. Industry & Market Research Kimberly Bloedel Pomerantz Biz Library Fall, 2009

  2. Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/

  3. Industry & Market Research: • Offers business managers “the big picture” of the environment in which a business operates • Provides awareness of news, trends, forecasts, key players & competitors • Enables informed decision making

  4. Industry & Market Research Qs How many restaurants are operating in the US? Iowa? Johnson County? Who are the primary customers/consumers of restaurants? How is the restaurant market segmented? Who are the key players in the restaurant industry? What are the trends in the restaurant Industry?

  5. How many restaurants are operating in the US? Iowa? Johnson County? • Economic Census can help answer this Q. • Free site • 2007 data • http://www.census.gov/econ/census07/

  6. Industry Info

  7. NetAdvantage(aka Standard & Poor’s) What are the trends in the restaurant Industry?

  8. Who regulates the industry? What is the Cost Structure?

  9. Market Research Info

  10. How is the restaurant market segmented? Who are the key players in the restaurant industry?

  11. Who are the primary customers/consumers of restaurants?

  12. News

  13. NewsCompany & Industry • Newspapers • WSJ • NYT • Financial Times • Regional newspapers • Magazines • Forbes • Fortune • Business Week • Databases • ABI/Inform • Business Source Complete • Factiva • Lexis Nexis • Regional Business News

  14. News Articles

  15. Questions? • Contact Kim • Kimberly-bloedel@uiowa.edu • 319-335-3077

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