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Markstrat Online Review

Deepak Daga – R&D Officer Anh Nguyen – Marketing Director Roger Yao – Operating/Sales Officer 04/21/2009. Markstrat Online Review. Team A Insights. Overall Performance. Overall Performance. Period 5. Opportunities – Period 2. Key Success & Strategy. - take on risks - strong R&D

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Markstrat Online Review

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  1. Deepak Daga – R&D Officer Anh Nguyen – Marketing Director Roger Yao – Operating/Sales Officer 04/21/2009 Markstrat Online Review Team A Insights

  2. Overall Performance

  3. Overall Performance

  4. Period 5

  5. Opportunities – Period 2

  6. Key Success & Strategy - take on risks - strong R&D - strong sales force - consistency in our approach - fundamentals

  7. Risks Period 6 Period 7

  8. R&D

  9. Success of R&D

  10. Production Planning For instance, to decide on production level in period 4 for SAMA, we took 200,000 units sold in period 3 times by Others segment growth rate for the next period 19.6% and then adjust 20% upward. We get 287,000 units. Subsequently, we were very optimistic about the market as we know that our cash cow product has the highest brand awareness of 70% and a purchase intention of 29.1% so we added 10,000 more units for a total of 300,000.

  11. Sales Force

  12. Consistency

  13. Fundamentals

  14. What we learned - making decisions with lack of data and ambiguity - trade off - digest information - concept of return on investment

  15. Q&A

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