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RÉSULTATS

2009. RÉSULTATS. 16 septembre 2009. Méthodologie. PREMIUM POPULATION 6 787 000 people « influential ». Business. Private. B to B. B to C = TOP 8%. Inactive TOP 8 1 728 000. Executives non TOP 8 2 185 000. Other active TOP 8 1 401 000. Executives TOP 8 1 472 000.

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RÉSULTATS

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  1. 2009 RÉSULTATS 16 septembre 2009

  2. Méthodologie PREMIUM POPULATION 6 787 000 people « influential » Business Private B to B B to C = TOP 8% Inactive TOP 8 1 728 000 Executives non TOP 8 2 185 000 Other active TOP 8 1 401 000 Executives TOP 8 1 472 000 EASY target 4 601 000 ACTIV target 3 657 000 EASY ACTIV target 1 472 000

  3. Methodologie Target EASY : 4 601 000 people living in wealthy household 1 094 000 people TOP 2 Income > 105 000 €/ y. 2 685 000 people TOP 5 Income > 75 000 €/ y. TOP 8 Income > 60 K€/ y.

  4. Figarobrand Leader on premium population • Premium population • 2009 : 6 787 000 people Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet) exept PQR66 ( = 4 328 000 people)

  5. Figaro BrandReaches 42% of wealthy executives • Cible Easy & Activ • 1 472 000 people Individuals in 000 Reading on the last 7 days for daily brands & last 30 days for other brands (magazines & internet) hors marque PQR66 ( = 994 000 individus)

  6. Le Figaro N°1 on top wealthiest households Base 100 : Target easy

  7. Activ Easy Weekly news magazines – Target easyFigaro Magazine, the news magazine of top wealthy households TOP 5% TOP 2% • 2009 : 2 685 000 individus • 2009 : 1 094 000 individus Base 100 : Top 8

  8. Le Figaro Magazine,leader on C-Suites executives • C-Suite >10 employees • 2009 : 163 000 people Individuals en 000

  9. Madame Figaro,Luxury weekly women magazine • Target TOP2% • 2009 : 1 094 000 people Individuals en 000

  10. MAIN FIGURES 2008-2009

  11. Cross-media indicators Evol. vs 2008 3 467 000 Daily (one week time) - 0.1% 4 407 000 Daily + Web + 2.9% + +27.1% Brand 5 401 000 Daily + magazines + web + 1.1% + + +55.8% Individuals in 000 Source EPIQ - Reading on last 7 days

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