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Radio and TV Journalism RTV 303 lecture 9

Radio and TV Journalism RTV 303 lecture 9. Mrs. Sarah Amin. Lecture Objectives. The student should be able to: Recognize vox- pops as an important way of making news into a two-way exchange of information and opinions, between leaders and ordinary people.

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Radio and TV Journalism RTV 303 lecture 9

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  1. Radio and TV JournalismRTV 303lecture 9 Mrs. Sarah Amin

  2. Lecture Objectives The student should be able to: Recognize vox- pops as an important way of making news into a two-way exchange of information and opinions, between leaders and ordinary people. Consider different types of vox- pop, and look at the advantages of each, for newspapers and for radio and television.

  3. Vox -pops This is where journalists or special researchers go out into the street to ask members of the public for their views on matters of current public concern. "Vox pop" is an abbreviation of voxpopuli which is Latin for "the voice of the people" (vox = voice, from which English gets words like "vocal"; populi from populus = the people, from which English gets words like "popular" and "population").

  4. Why use Vox- pops? • The media use vox pops for many reasons, but chiefly for the following: • to test public opinion and reaction • to influence decision-makers • to forecast results of events • to stimulate public debate • to promote the newspaper, radio or television station, and make it more popular

  5. Types of Vox- pops • There are three types of vox pop, and each has its place in the media - the full public opinion survey, the limited survey and the simple street poll. 1-Public opinion survey This needs to be conducted scientifically by a company which specializes in such surveys. The data which they gather from carefully prepared questions is statistically analyzed by computer. As in General elections in UK and USA.

  6. Cont. 2-Street poll This does not attempt to gather statistical information; it is looking for good quotes. A random selection of members of the public are asked for their opinions on a given topic, and the best ones quoted. It is good to photograph them and publish their quote with their picture, or record their voices for broadcast.

  7. Cont. Radio and television tend to concentrate only on the second type of vox pop: the street poll. There would typically be only one or two questions, and very few interviews would be used. No attempt is made to say that this is what society generally thinks about the issue. It is just what these few ordinary people said when they were asked.

  8. Cont. It is especially easy to give a false impression of what the public are thinking, through a vox pop which is carried out in a careless, biased way.

  9. Special care to make a vox pop 1-Fair questions 2-Representative sample 3-Accurate answers 4-Honest reporting

  10. To summarize • Choose which kind of vox pop you are going to conduct according to the needs of your organization and of the individual story. • If you are conducting a survey, make sure that you: • ask fair and honest questions • ask a representative sample of people • record your answers accurately • report what they say fairly.

  11. Assignment • Conducting vox- pops • Remember that the people you wish to interview are under no obligation to answer any of your questions. You are a representative of your newspaper, so be polite at all times. • For each person you interview, you must do these things:

  12. Cont. • tell them who you are, where you are from and what you are trying to do • ask for their help and apologise for any inconvenience • start a new page of your notebook for each interview • make sure that you get their full personal details - name, age, home…etc

  13. When conducting vox pops for radio or television: • prepare a simple, open-ended question • make sure your equipment is working well • choose a good location • be friendly and relaxed with the interviewees • interview enough people for your needs - but not too many

  14. When editing your tape: • choose strong comments and mix the voices to give variety • do not keep repeating your question

  15. Try this issue as a start • Will you vote in the next election? • Which political party will you vote for? • Did you vote in the last election? • Which political party did you vote for? • Who would you like to be the next Prime Minister? • Why should he (she) be Prime Minister? • What would you most like the next government to do?

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