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The Last Chance Tour Train

The Last Chance Tour Train. Helena, Montana. Seasonal Operation May 15 Mid September (18 weeks). Gross $100,000 – Advertising $7500. Brochures – Rack Distribution. Local Travel Guides. Regional Travel Guides. Montana State Travel Planner. Gold West Travel Guide. AAA Tour Book.

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The Last Chance Tour Train

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  1. The Last Chance Tour Train

  2. Helena, Montana Seasonal Operation May 15 Mid September (18 weeks) Gross $100,000 – Advertising $7500

  3. Brochures – Rack Distribution • Local Travel Guides • Regional Travel Guides • Montana State Travel Planner • Gold West Travel Guide • AAA Tour Book • Cable Advertising – Fixed Position • Cooperative Advertising (Be aware of non-productive, non-producing promoters)

  4. Is Money a Concern?

  5. Three Most Effective Tools # 1 Community Involvement • Chamber Board • CVB Committee • Volunteer for community Activities • Donate “Inkind” services • Promote community ownership

  6. # 2 Word of Mouth – Satisfy Your Customers • Well Trained Personnel • Knowledgeable • Customer Skills – (Super Host Training) • Efficient Operation • Appropriate Pricing Montana Hospitality Sells

  7. # 3 Cable Advertising – Fixed Position • A window of time when customer is captive. • Trackable • 1998 - $1500 – Return $4500 • 1999 - $1500 – Return $5000 • 2000 – (Fire Season) • 2001 - $2200 – Return $6000

  8. That which costs the least May do the most.

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