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Hello, Everyone!

Hello, Everyone!. Part I. Review. Review Exercise. Define the term: Sapir-Whorf Hypothesis. Part II. New Content. 9.5 . Linguistic Evidence of Cultural Differences. The meanings of a linguistic sign. 1. Denotative meaning Vs. denotation（ 本体义） 2. Connotative meaning（ 含蓄义）

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Hello, Everyone!

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  1. Hello, Everyone!

  2. Part I Review

  3. Review Exercise • Define the term: • Sapir-Whorf Hypothesis

  4. Part II New Content

  5. 9.5 Linguistic Evidence of Cultural Differences

  6. The meanings of a linguistic sign • 1. Denotative meaning Vs. denotation（本体义） • 2. Connotative meaning（含蓄义） • 3. Iconic meaning（形象义）

  7. 9.5.1 Greetings and terms of address • 1. Greetings • A. Hi/Hello/How do you do?/How are you • B. 您好/你好 • 2. Terms of address • A. Mr./Mrs./Miss/Ms.Sir/ Madam • B. 同志/师傅 • C. extension of kinship terms

  8. 9.5.2 Thanks and compliments • 1. Express • 2. Respond • A. to thanks • B. to compliments

  9. 9.5.3 Color words • 1. Berlin and Kay (1969) 对颜色词跨语言的研究发现了其内在规律。不同语言具有不同的基本颜色词，最多的有十一个，如英语；最少的只有两个。语言包含基本颜色词的数量和种类选择具有以下规律： • 黑/白>红>黄/蓝/绿>棕>粉/橙/灰/紫 • 2. Color words and their associations (synaesthesia） • Sweet music/warm colors/cold colors/soft voice

  10. 9.5.4 Privacy and taboos • 1. Privacy • Age/family background/salary • 2. Taboo

  11. 9.5.5 Rounding off numbers • 1. Quantity • 2. age

  12. 9.5.6 Words and culture-specific connotations • 1. No counterparts • 2. Same on the surface • 3. Many more in another language • 4. Same primary meaning, different secondary meaning

  13. 9.5.7 Culture-related idioms, proverbs and metaphors • 1. Idioms • 2. Proverbs and sayings • 3. metaphors

  14. 9.6 The significance of cultural teaching and learning

  15. Main ideas • We need to learn enough about the language’s culture to achieve not only the linguistic competence but also communicative or pragmatic competence as well.

  16. 9.7 cultural overlap and diffusion • 1. Cultural overlap • 2. Cultural diffusion • 3.cultural imperialism • 4. Linguistic imperialism • 5. Linguistic nationalism

  17. 9.8 Intercultural communication • 1. Definition • 2. Function: It helps to bridge the gap between both cultural and linguistic differences.

  18. Homework • 1. Review • 2. Pp. 141: 3-6 (oral) • 3. Get prepared for the exam

  19. THANKS 4 UR ATTENTION !

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