1 / 13

Digital & Social Media Landscape in India - Lets go Digital

The way business approaches digital marketing has changed in the past few months after covid-19. Let us explore digital marketing trends and help businesses evolve in these tough situations. Get a digital solution for your business.

xirainfoin
Download Presentation

Digital & Social Media Landscape in India - Lets go Digital

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. XIRA INFOTECH Digital and Social Media landscape in India Oct,22, 2021

  2. Summary G o Overview D i g i t a l -Internet penetration & audience - Top Social Networking sites - Active Social media users in India - Social Media Tactics plan EDUCATIONAL SLOT

  3. Social media statistics of consumer adoption and its usage 2 hr 24 mins per day XIRA Average time spend on multi networking across an average of 8 social networks and messaging apps. Reminders Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2020 .

  4. 2020 Lockdown Marketing Update 54% 43% spend longer using social media 42% Spending longer on messenger services 37% Listening to more music services watching more shows and films on streaming services 36% spending more time on social apps 35% 16% creating & uploading videos 15% listening to moe podcasts spending more time on computer on video gamres

  5. SOCIAL MEDIA USE AROUND THE WORLD +10.5% Annual growth in the total number of social media users 3.96 billion Total number of active social media users 51% Social media penetration 3.91 million Total number of social media users accessing via mobile phones 99% percentage of total social media users accessing via mobile

  6. DIGITAL AROUND THE WORLD IN 2020 7.79 billion Urbanisation:56% Total Population 4.57 billion Penetration:59% Internet Users 5.15 billion Penetration:66% Annual growth in the total number of social media users 3.96 billion Penetration:51% Active Social Media User

  7. Want to reach these people?

  8. Optimizeyourpagesandprofile 01 Ensure your profile pages uses relevant keywords to get discivered via search 30 Top ways to optimize CreateBrandedpages 02 your business Brand your profile pages with cover photos, backgrounds and colors Learnfromleaders 03 Observe how social oriented brands and leaders in relevant market selects channels, tune-in to their customers and create engaging content Postfrequently 04 Post 5 plus times on Twitter and once or more each day on Facebook, Instagram,Linkedin, Pinterest and the channles that you use UseHashtags 05 Using hashtags helps with tracking promotions, targetting readers by areas of interests and starting conversations

  9. Featuregreatimages 06 Invest time and money on great images to create the stopping power stand out 20 Top ways to optimize Sharephotosofyourandteam 07 your business Humanize your brand by sharing candid shots. Your followers will indentify with them. Buildonetoonerelatonship 08 Reach out to social media experts and other bloggers . Be valuable to them AskQuestions 09 You will get more engagement and insights when you thrrow questions out there. Runcontests & giveaways 10 Make things exciting for your fans. People love to compete and strive for the price

  10. Perfectyourtiming 11 Use simple measured's free follower analytics tool to discover when your followers are most active 20 Top ways to optimize Interactinrealtime 12 your business Prepare to work for channel often and actively. respond fast and take part in real time conversation Monitorandrespond 13 Monitor mentions of your brand to find good feedback to share, bad feedback too mediate and new business prospects Learnfromyouranalytics 14 Click around google analytics regularly to determine where traffic is coming from ang going to Workasateam 15 Create all hands on deck approach across departments for more effective customer communications.

  11. Bepatient 16 Results cant be rushed. Think long term and be a nurturer. 20 Top ways to optimize Keepupwiththechanges 17 your business The network keeps on updating. Subscribe to reliable sources to stay tuned. HaveFun 18 If you dont enjoy social media, then its not for you. Bringinastrategist 19 Enlist an expert to help develop social media marketing strategy and accelerate your success. Offerspecialdealstoyourfollowers 20 Showing your followers members only love will build loyalty and invoke word of mouth.

  12. Creator Studio 01 Some free tools you can use for social media management Buffer 02 Followermonk 03 Zoho Social 04

  13. XIRA Thanks for attending! We're here to support you! Email us at info@xirainfotech.com for comments or questions.

More Related