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A comparison between Telenor & NetCom two Norwegian MNOs with SMP

A comparison between Telenor & NetCom two Norwegian MNOs with SMP. Amirhossein Ghanbari 15 November 2012 amigha@kth.se. Intro & Background First communication operator back in 1855 , Telegrafverket 21 active MNOs My focus: Mobile Network Operation segment Market Leaders Telenor

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A comparison between Telenor & NetCom two Norwegian MNOs with SMP

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  1. A comparison betweenTelenor & NetComtwo Norwegian MNOs with SMP Amirhossein Ghanbari 15 November 2012 amigha@kth.se

  2. Intro & Background • First communication operator back in 1855 ,Telegrafverket • 21 active MNOs • My focus: Mobile Network Operation segment • Market Leaders • Telenor Incumbent with 3.2 million subs – always the leader in all segments • NetCom (TeliaSonera) Established in 1989 Broke the monopoly 95% ownership by Telia in 2000 • Business Strategies • Leader vs. laggard • Rules of the game • Network Development and Sharing strategies Telenor: Maintain existing infrastructure (till 2010)* NetCom: Stay up to date *in 2010 Telenor replaced everything

  3. Spectrum Acquisition Strategies • Telenor: Benefit existing spectrum* *till 2011 and 4G • NetCom: Modernize through Spec. Acq. • Services offered • Telenor: Both MT & MBB (58.4% share) and MBB going up • NetCom: Both MT & MBB, but not successful in MBB • Target customers segments and marketing • Telenor: Residential & enterprise focusing on Youngsters • NetCom: Residential & enterprise family plans • Pricing and customer management • Telenor: forced to lower prices focus on CR • NetCom: Lowering prices focus on CA • Final words • Telecom Industry is complicated in comparison with other markets • Not easy to defeat incumbent if they know how to change

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