1 / 31

Making bookings social: benefits and best practices Richard Anson CEO and Founder

Making bookings social: benefits and best practices Richard Anson CEO and Founder. Reevoo in numbers. 750 million pieces of Reevoo content used by consumers each month. 18 countries where Reevoo services are deployed. 18 % average sales uplift from our services. 3 million

xiu
Download Presentation

Making bookings social: benefits and best practices Richard Anson CEO and Founder

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Making bookings social: benefits and best practicesRichard AnsonCEO and Founder

  2. Reevoo in numbers 750 million pieces of Reevoo content used by consumers each month 18 countries where Reevooservices are deployed 18% average sales upliftfrom our services 3 million pieces of social commercecontent in the Reevoo network 150 businesses use our social commerce services 2

  3. Social conversations | Reevoo Ask a Guest: confirmed guests help bookers

  4. Social conversations | Engagement and conversion increase on your site… 4.8x time on site 3.2x pages viewed per visit 1.5x visitor return rate within 1 month 2.5x conversion rate

  5. Social conversations | … and across the social web

  6. Beyond the basics | Reviews are integral to travel bookings 88% of people read reviews before booking Fly Research, September 2011

  7. Beyond the basics | Optimised reviews increase traffic from all sources

  8. Beyond the basics | How reviews optimise your site for different traffic sources • Organic traffic • Embeddable unique content • Refreshed daily • Expanded keyword reach • Paid traffic • Better conversion • Rich snippets drive click through rate

  9. Beyond the basics | How reviews optimise your site for different traffic sources • Compete on your reputation • Greater engagement with customers

  10. Beyond the basics | How reviews optimise your site for different traffic sources • Improved engagement with your brand • Regular stream of content for ‘customer walls’ • Brand amplification

  11. Beyond the basics | How reviews optimise your site for different traffic sources • Greater engagement with customers • Improved offering from executing against customer feedback • Increased return rate from loyal customers

  12. Beyond the basics | And once the traffic reaches your site… • Greater engagement • Improved on-site conversion • Improved engagement post-stay

  13. Beyond the basics | Impact of optimised reviews on search engine traffic 87% 34% 2x more likely for review-optimisedpages to increase their rankings expanded keyword reach increase in organic traffic

  14. Beyond the basics | Social sharing drives traffic and brand engagement

  15. Beyond the basics | Attract early-stage traffic with destination reviews

  16. Beyond the basics | Optimised hotel reviews increase conversion 3x

  17. Beyond the basics | Reputation reviews increase conversion 2.2x

  18. Beyond the basics | Social content best practices Proactive harvesting Platform Trust Coverage Depth Speed Leverage Trust Traffic

  19. Beyond the basics | More content equals more conversions

  20. Beyond the basics | Proactive engagement makes a huge difference Passive collection Proactive collection 26% 6% of reviews are negative(below 5/10) of reviews are negative(below 5/10)

  21. Beyond the basics | Proactive engagement makes a huge difference Scores for the same hotel, on two different sites: One company waited for reviews and the hotel scored One company asked for reviews and the hotel scored 7.3 out of ten 8.6 out of ten

  22. Beyond the basics | The importance of trust

  23. Social data | Actionable insights from customer feedback data Sleep quality Cleanliness Service

  24. Social data | Reevoo Insight • Specialist team within Reevoo • Extensive experience analysing customer feedback • Proprietary tools and analytical framework developed in house • Support provided in the form of standardized reports or tailored project work • A highly tailored, collaborative approach • Information not data

  25. Where next? | A vision of the future • Consumer to consumerengagement • Relevant, effectivebrand to consumerengagement • Online, mobile, in-travel agent and beyond • Across multiple social networks, forums and the Reevoo network

More Related