Marketing & Management Acumen (MMA)

1. Marketing & Management Acumen (MMA) Training & education for business and not-for-profit organizations

2. Table of Contents

3. About MMA • A consortium of experienced university and college educators with former careers in business and manufacturing. • Designing unique training programs for in-house operations in marketing, sales & distribution; business & supervisory management. We develop training curricula and deliver according to clients’ objectives. • We cover consumer and business markets; product and service markets, business and not-for-profit organizations. • Training areas includes a wide range of business topics under the following core functions of business: • Sales & Distribution • Marketing & Operation Research • Marketing • Business & Supervisory Management • Our services range from one-shot contractual to long term management of training programs. • Registered and located in North America with an agency in the Caribbean.

4. Trainer Background • Flexible---dual background in education and industry. • Experts in education and training: • Designing Curricula • Conducting Research • Instructional Design • Course Material Development • Project management • Advance degrees with years of experience in business related discipline. • Personable and engaging with experience teaching and working in multicultural environments.

5. Benefits Clients are offered substantial benefits they would not necessarily experience, having the responsibility of training their own employees: Cost Savings----We will eliminate capital expenditures and overhead costs; including funding earmarked for developing and managing human resources.  Quality Training----Comparative training from university level educators with a sound knowledge-base, coupled with corresponding experience in business operations and human resources development. Greater Operation Efficiency----Synergy arising from using less resources----- We seek to eliminate the need for a full-time training staff and other costly resources delegated to training and development. Increase Resources----Freeing your in-house resources to focus on core strategies of your business.  Free Materials----You are the beneficiary of training materials customized to suit your needs, at no additional cost. Added Value----Optional------Follow up assessment of candidates and sharing of innovations that could be useful in the day-to-day operation of your business. 

6. Available Courses Courses are available in the form of 1 - 5-day seminars and workshops: “How to Design and Validate Effective Questionnaires for Survey Research” “Using Product Level Knowledge to Formulate Selling Proposition and Innovative Product Development”  “Developing Service Branding Strategies: Turning a Service Concept Into Tangible Assets” “Creating and Optimizing an Effective and Efficient Sales Force” “Strategic Customer Service: Putting the Missing Element in the Service Marketing Mix” “Designing and Optimizing Survey Sampling Methodologies” “How to Develop and Implement Informative Focus Group Programs”

7. Sales & Distribution Extended Courses Critical Areas • Sales Management • Supply Chain Management & Logistics • Strategic selling-products and services • Exploring for sales leads; building and maintaining clientele • The selling process; selling practices and techniques • Designing and deploying an effective sales force • Recruiting & training sales persons • Sales territory development; designing and implementing sales programs • Retailing versus wholesaling • Sales forecasting methods and techniques • Distribution planning and management: logistics, shipping, warehousing

8. Marketing Research Extended courses Critical areas covered • Marketing Research • Operation Research • Internet Research for Business • Information Literacy • Types of research: survey, causal, observation --exploratory and confirmatory • Data collection and interviewing: personal and non-personal techniques • Designing  questionnaires: exploring types of questions and scalar responses; formulating questionnaire; coding and pilot testing, and validating questionnaires • Designing scales: characteristics, types, purpose and limitations  • Sampling: methodologies and techniques • Data management: organizing, storing and managing • Data analytics: quantitative and qualitative techniques  • Designing research reports, disseminating information and presenting research findings

9. Marketing Management Extended Courses Critical Areas covered • Customer service • Customer retention • Brand & product management • Retailing • In-store merchandising • Brand and service & product planning • Customer service/customer retention • Marketing communication: advertising, sales promotion, public relations, telemarketing, electronic marketing  • Product lifecycle and new product management • SWOT and environmental analytics • Strategic marketing mix management • Business to Business marketing • Strategic marketing planning

10. Supervisory Management These are some of the areas we cover. Organizational motivation Building successful work teams and organizational design The organizational decision-making process Managing stress at work Critical thinking techniques Leadership Communication in organizations Human resources management Management issues and techniques Management quality control

11. Training Methodology delivering programs Instructional Designs • Meeting with client to determine training needs • Administering a simple 15-question multiple choice questionnaire as a gauge for determining course delivery strategy • Researching and developing training materials • Conducting training programs  • Evaluating program participants • Generating feedback • Follow-up with a post-program review (optional) We adopt a combination of strategies in our effort to deliver an effective training program; intended on reaching a broad scope of learning profiles. Instructions designs and aids, which include the ADDIE, Dick & Carey, Constructivist and Socratic models. Aids including: • Audio-visual demonstrations • Role playing • Group discussions • Case studies • Games and simulations

12. Familiar industries MMA trainers are familiar with specific training needs of employees in sales, marketing, research and management in the following: Automotive Battery Manufacturing Banking & Finance Chemical Manufacturing Education & Training Food & Drink Manufacturing Hospitality, Tourism and Entertainment Music Marketing  Pharmaceutical & Healthcare Marketing Research Portland Cement Shipping & Warehousing Sugar Manufacturing Computer Technology Pharmaceutical Research

13. Team Leader • Associate/assistant professor, instructor and tutor with combined years of experience in manufacturing quality control & scientific evaluations of materials; sales & distribution management, and pharmaceutical marketing research. • Educational experience includes teaching undergraduates business administration; designing curricula, conducting seminars & workshops; evaluating pre-college textbook and university textbook. • Educational expertise: curriculum design, instructional design, training & development; research and project management. • Master of Science degree and Postgraduate Diploma in marketing and management. Earned Dean’s highest award at University. • Member of Chartered Institute of Marketing (MCIM), UK. Herwin Auld, M.Sc., MCIM

14. Contact Information Marketing & Management Acumen (MMA) 57 South Orange Avenue Society Hill @ University Heights 1 Newark, New Jersey 07103, USA Telephone: 973-643-0541 Email: trainingpro@optimum.net Website: www.marketingacumens.com