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TYPES OF OPPORTUNITIES

TYPES OF OPPORTUNITIES. Headline Sponsorship Naming / Tactical. Tactical Association Advertiser Tactical/Generic. Product Placement & Incidental Branding. Environment / Theme / Channel. Customised Solutions. Competition. Bespoke Campaign. Line-Up boards. Branded Entertainment.

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TYPES OF OPPORTUNITIES

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  1. TYPES OF OPPORTUNITIES Headline Sponsorship Naming / Tactical Tactical Association Advertiser Tactical/Generic Product Placement & Incidental Branding Environment / Theme / Channel Customised Solutions Competition Bespoke Campaign Line-Up boards Branded Entertainment

  2. Headline Sponsorship • 10” Opening and Closing Billboard • 10” ad bumper opens each break • Marketing: Launch and Episodic promo 5” tag • Commercial Airtime – 1 x advertisement per programme • Website Exposure • Competition (optional) + sms and management • Original Productions • - Product placement / Incidental branding opportunities

  3. Tactical Association Advertiser • 10” ad-bumper every other ad break • Commercial Airtime – 1 x advertisement per programme • Website Exposure • Competition (optional) + sms and management • Original Productions • - Product Placement / Incidental branding opportunities

  4. Channel Environment/Genre/Theme/Strand Association Across Multiple Channels • 10” Association Stings • Commercial Airtime – 30” per show / packages • Website Exposure • Competition (optional) + sms and management • Environment, i.e Glamour – E! & TSN, Men – Action, Sport, Infotainment • Genre, i.e LifeStyle Channels, News, Youth, Kids • Themed, i.e Movies, Music, Action Shows, Comedies, Red Carpet / Award Shows

  5. Competition Linked to content or channel themes/marketing promotions • Competition Promo • On-air Question Promo – 10”/15” • Production of Promos • Sms entry short code number • Website Exposure • Winner Contact & Prize Delivery (optional)

  6. Bespoke Campaign • 30” Competition Awareness Promo • 15” ‘Question’ Promo including sponsorship tag + entry mechanics • Classical Commercial including 5” branded competition tag • Production of promos • Website Exposure • Sms entry short code number • Research and database (tbc) • Run an integrated campaign across: Opportunity can include: • channel association to channels and relevant content (tbc) • family of channels (BBC, M-Net Dig) - client and channel branding on competition • genre of channels (Music, Lifestyle) and question promo • - channel branding on classical promo

  7. Line-up boards • 5 - 10” tag on line-up (time-bands TBC) • Commercial Airtime – increase awareness (optional) • Competition (optional) + sms management

  8. Branded Entertainment • Call to view promo • Website exposure & listing (M-Net / MultiChoice website) • Competition (optional) sms and management • Incidental Exposure (Bespoke) • INTERNATIONAL MATERIAL • Link to the channel environment in already • created & produced relevant topics • High quality production at low cost for high • frequency • Break through the clutter by owning channel • content in the perfect environments • Link to E! celeb vignettes / red carpet fillers • BESPOKE • Create your own shows around the themes • that will feature your brand i.e an Amazing • Race short format filler theme, or an “All • Access” spoof. • Production needs to be worked into the • campaign

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