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Sports & Entertainment Marketing II. 1.01 Describe the value of DECA. What is DECA?. A student organization that: Encourages civic responsibility. Maintains a series of competitive events. Offers awards and recognition. Offers scholarships. Encourages the understanding of free enterprise.
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Sports & Entertainment Marketing II 1.01 Describe the value of DECA.
What is DECA? A student organization that: • Encourages civic responsibility. • Maintains a series of competitive events. • Offers awards and recognition. • Offers scholarships. • Encourages the understanding of free enterprise.
What is DECA? An association of marketing students
Who can join DECA? • Any student taking a marketing-related course such as sports and entertainment marketing. • DECA is co-curricular; DECA is incorporated into the classroom.
Basic Facts • Colors: Blue and gold • Blue represents sincerity • Gold represents success • Emblem: Diamond • Four points on the DECA diamond: 1. Social Intelligence 2. Leadership Development 3. Civic Consciousness 4. Vocational Understanding
Basic Facts continued . . . • Headquarters: • International: Reston, VA • NC: Raleigh • Tagline: Developing leaders in marketing, management and entrepreneurship.
Levels of DECA • Local (HS) • District • State (NC) • Region (Southern) • International
DECA Conferences • Sports and Entertainment Marketing Conference held in Orlando, Florida. • Marketing Competitive Events Conference (MCEC) – District competition.
DECA Conferences continued . . . • North Carolina Career Development Conference (NC CDC) – State competition held in Greensboro. • International Career Development Conference (ICDC).
Themes • North Carolina Theme: NC DECA . . . Oh the Places You Will Go • International Theme: DECA . . . Thrive