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Chapter 13

Chapter 13. Social Media. Social Networks. Internet offers advantage in sharing info easily Network effect http://en.wikipedia.org/wiki/Network_effect Metcalfe’s Law- value of telecommunications network is proportional to the square of the number of users . Social Network Costs.

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Chapter 13

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  1. Chapter 13 Social Media

  2. Social Networks • Internet offers advantage in sharing info easily • Network effect • http://en.wikipedia.org/wiki/Network_effect • Metcalfe’s Law- • value of telecommunications network is proportional to the square of the number of users PgP BUSA331

  3. Social Network Costs • Positive • Larger network equals more potential customers • Negative • Employees spend too much unproductive time on social network PgP BUSA331

  4. Child Social Networks • Kid safe • Ad or subscription based • US-Club Penguin-Disney • http://www.clubpenguin.com/ • Interactive games • Chat • Xanga • MySpace • Facebook, and more… PgP BUSA331

  5. International Networks • Bebo-UK???? • http://www.guardian.co.uk/media/2010/apr/20/bebo-uk-losses • Skyrock-France • http://en.wikipedia.org/wiki/Skyrock • Hi5 • StudiVZ • QZone-China • http://en.wikipedia.org/wiki/Qzone PgP BUSA331

  6. Misuse of Social Media • Identity theft • Criminal social networks, drug deals • Police use social media sites to gather evidence, find perpetrators • Criminals tweeting and updating their status during criminal activity PgP BUSA331

  7. Misuse of Social Media-Police • Policeman listing occupation as ‘human waste disposal’ • Police in vigilante pose pointing gun at camera • Police discussing being drunk • Candidate-can’t wait to get a gun and kick ass • Criminals tweeting and updating their status during criminal activity PgP BUSA331

  8. Misuse of Social Media-Doctors • Plastic surgeon posting before and after pictures PgP BUSA331

  9. Misuse of Social Media-Lawyers • Advise client to ‘clean up Facebook page’ rather than comply with discovery request PgP BUSA331

  10. Misuse of Social Media-Teachers • Using student photos as example of what not to post • Inappropriate comments regarding students • Sharing too much private information with students PgP BUSA331

  11. Courts and Social Media • Court orders no contact include friend requests, poking • Jurors tweets caused reversal on appeal, prevented fair trial • US does not allow serving via social media, UK does • Federal circuit split on whether broad social media discovery should be allowed. PgP BUSA331

  12. Ownership of Social Media Accounts • Does account belong to company or individual who set it up? It matters when terminated employee changes password to prevent account access. • Who owns the followers? PgP BUSA331

  13. Coerced Access to Social Media Accounts • Should job potential employers be able to demand applicants logon to social media so employer can view postings, friends, messages? • States have enacted laws preventing this • Schools condition athletic participation on allowance of social media monitoring • But sharing passwords is violation of terms of service, violation of 1st and 4th amendments… PgP BUSA331

  14. Caches, Like Diamonds, are Forever • Fake profiles, libelous statements, stalking • Student harassment-cyberbullying • Parent responsibilities? PgP BUSA331

  15. Social Media Monitoring • Common business practice to deal with consumer profiles called a social graph-loans, jobs, credit cards… • Monitoring your friends also can cause ‘guilt by association’ or increase your riskiness PgP BUSA331

  16. Google Privacy Dashboard PgP BUSA331

  17. Reputation Management • Most important personal asset? • Google Alerts containing your name • Reserve name on professional social networking sites • Understand privacy settings • Google Cache • Internet Archive • Does anything digital ever disappear? PgP BUSA331

  18. The Right to be Forgotten • When an arrest record was expunged, must a newspaper website delete pre-expunged stories? • Is expungement even possible with Google? PgP BUSA331

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