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Sam’s Club

Sam’s Club . Jen Cooper. Competitors . Kmart Target Albertson’s Family Thrift Wal-Mart (yes even though they are sister companies they still compete.). Target Market . Individual Consumers Restaurants Small Businesses . Strategy . Sell to bulk buyers(large Families)

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Sam’s Club

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  1. Sam’s Club Jen Cooper

  2. Competitors • Kmart • Target • Albertson’s • Family Thrift • Wal-Mart (yes even though they are sister companies they still compete.)

  3. Target Market • Individual Consumers • Restaurants • Small Businesses

  4. Strategy • Sell to bulk buyers(large Families) • Sell bulk for low prices • Sell merchandise to other businesses

  5. Competitive Advantage • Customer Loyalty • Vendor relationships • Lower Prices • Assortment

  6. Retail Mix • Fresh Foods • Bakery • Deli • Produce • Meat • Optical Center • Photography Center • Child Care products • Groceries • Health and Wellness • Apparel • Electronics and Home Media

  7. Swot • Strengths • Bulk Shopping • Vendor Relationships • Customer Service • Weakness • Member only • Oppurtinties • Untapped market • Only large whole seller in Rapid City • Threat • Public outlook on big super stores

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