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YouTube Promoted Videos. Leveraging Your Video Assets.

YouTube Promoted Videos. Leveraging Your Video Assets. Why add video to your marketing mix? It's the fastest growing medium in history. Benefits. How it works. Conclusion. Why?. YouTube Size and Scope. #1 Online video site #2 Largest search engine (behind Google) #3 Largest site

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YouTube Promoted Videos. Leveraging Your Video Assets.

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  1. YouTube Promoted Videos.Leveraging Your Video Assets.

  2. Why add video to your marketing mix? It's the fastest growing medium in history. Benefits How it works Conclusion Why?

  3. YouTube Size and Scope. • #1 Online video site • #2 Largest search engine (behind Google) • #3 Largest site • 4 Billion + Video streams per day • 60 Hours of video uploaded every minute • 70% of YouTube's traffic comes from outside the US • 72%* of US online population watch a YouTube video at least once per week • 52%** of people took action as result of watching a video online Benefits How it works Conclusion Why? *Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media,"provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers.

  4. Why use YouTube? • It's straightforwardAll you need is a video to start advertising on YouTube—this can be any video you want your target audience to watch • It's cost-effectiveYou only pay when someone views your video Benefits How it works Conclusion Why?

  5. How do promoted videos work on YouTube? • Generates buzzDrives awareness and interest in your brand • Provides educationInforms new customers about your business • Builds engagementStarts a conversation with your customers • Drives conversionIncreases sales and positive ROI Benefits How it works Conclusion Why?

  6. Where can users discovermy videos? Users can discover videos by searching: • On your homepage • By entering keywords • By clicking on related videos • On the Content Display Network ? ? ? ? Benefits How it works Conclusion Why?

  7. On your homepage. Adding video to your website can really benefit your business as: • Relevant videos appeal to customersand will keep them on your site longer • It allows you to demonstrate your products to customers in a way thattext simply can't • It's On-Demand, so customers can view it any time they want just by visiting your website Benefits How it works Conclusion Why?

  8. By entering keywords. • When a user searches on YouTube, keyword-triggered videos will be shown to them with a high page position • By showing video suggestions based on their keywords, your ad is being seen by people who are already interested in what you have to offer • YouTube is the second largest search engine in the world Benefits How it works Conclusion Why?

  9. By clicking on related videos. • When a user views your video on YouTube, a link to other videos you have uploaded will be shown to the right of this video • This makes it much easier for people to find your videos and learn more about your business Benefits How it works Conclusion Why?

  10. On the Content Network. • Your video can also be shown on some of Google's thousands of partner websites on the Google Display Network • Your ads can be shown to people who have visited your website in the past, but who didn't complete a desired action • This is an important tool for advertising, which can radically improve return on investment for your marketing campaigns Benefits How it works Conclusion Why?

  11. What happens after a user views my video? Make it easy for a user to interact and measure that interaction • Let the user engage further with what they see • Use overlays to drive the user to your website • Employ user insight analysis to track and optimize • Paid views drive organic views over time Benefits How it works Conclusion Why?

  12. Conclusion. • Easy and cost-effective • Creates a buzz • Educates about your brand • Drives engagement • Increases your conversions Benefits How it works Conclusion Why?

  13. Thank you. If you have any queries or would like help setting up YouTube Promoted Videos please contact: • ekinternet@yahoo.com • Or call Google Adwords • Get $100.00 credit to start your campaign.Click here to get more information

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