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Job Board & Website Mobile Enhancement Analysis 11/20/2013. Background.
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Background A mobile jobs app leading to a mobile enhanced website & ATS is the perfect compliment. The mobile app serves as a marketing tool and traffic generator, whereas the mobile enhanced website/ATSenhances the user experience during the application process.
Goal The goal of this analysis is to determine the rate employers are “mobile enhancing” their websites and ATS/job boards throughout various employment sectors, which would compliment a mobile job app. Mobile-Enhanced ATS
Disclosure RXinsider develops Mobile Jobs Apps for employers to strengthen their connection with Millennials.See examples at: www.CEAppCenter.com
Mobile Job Search Overview • US Workforce: • Millennials are majority by 2015 • Will make up 75% by 2030 • Mobile device use: • Will surpass desktop use by 2015 • Smartphone use grew 81% in 2012 • Mobile connected tablets increased 2.5 fold to 36 million • In 2009, a mere 23% of people owned smartphones, compared to today’s 35% • Todays Jobseeker: • 68 percent of the 18-25 year-olds polled use their mobile devices to search for jobs
Companies, Schools, Staffing Firms,& Hospitals Assessed Fortune 100 Companies Fortune 950-1000 Companies Top 50 US Universities 25 Largest Staffing Agencies 50 US Hospitals
Research Methods • Websites were accessed using an Apple iPhone with wireless internet connection on the safari browser from 11/20/13 – 11/22/13. The website home page, five random pages, and the job board were all viewed. • Sources used: • Fortune 100 and Fortune 950-1000 Companieshttps://connect.data.com/directory/company/fortune • Top 50 US Universitieshttp://colleges.usnews.rankingsandreviews.com/best-colleges/rankings/ • 25 Largest Staffing Agencies http://www.addisongroup.com/_media/files/downloads/US_Largest_20131.pdf • 50 US Hospitalshttp://health.usnews.com/best-hospitals/rankings
By the Numbers – Job Boards / ATS Full Mobilization: Fortune 100 = 50% Top 50 Universities = 42% Hospitals = 38% Staffing Agencies = 28% Fortune 950-1000 = 6% Partial Mobilization: Fortune 950-1000 = 24% Top 50 Universities = 24% 3. Staffing Agencies = 12% 3. Hospitals = 12% 5. Fortune 100 = 8% No Mobilization: Fortune 950-1000 = 70% Staffing Agencies = 60% Hospitals = 50% Fortune 100 = 42% Top 50 Universities = 34%
By the Numbers - Websites Full Mobilization: Staffing Agencies = 14% 1. Hospitals = 14% Fortune 100 = 13% Fortune 950-1000 = 5% Top 50 Universities = 0% Partial Mobilization: Fortune 100 = 24% Fortune 950-1000 = 11% Staffing Agencies = 8% Hospitals = 4% Top 50 Universities = 0% No Mobilization: Top 50 Universities = 100% Fortune 950-1000 = 84% Hospitals = 82% Staffing Agencies = 78% Fortune 100 = 63%