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brand . you. g reg f isher. >>>. Why ?. Water + Sugar + Fizz (put it into a can) = Costs less than 30c . WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5 . Why ?. Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7.

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  1. brand you greg fisher >>>

  2. Why? Water + Sugar + Fizz (put it into a can) = Costs less than 30c WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE R5

  3. Why? Take cheap fabric (the cheapest) make pants using a 100 year old design = production cost $7 PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $40(no problem)

  4. Why? Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it – you might get $2 US. (R14) INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80 000 000

  5. Brands?

  6. What is a BRAND? Why is BRANDING important? What does BRANDING mean for YOU and me?

  7. What is a BRAND?

  8. name logo What is a BRAND? association

  9.  arouse emotion  ignite passion What is a BRAND?  echo reliability  have meaning

  10. “A brand is more than a name or a logo – it is a promise and a contract with every customer with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying” - Richard Branson What is a BRAND?

  11. “Apple opposes, IBM solves, Nike exhorts, Virgin enlightens, Sony dreams, Benetton protests. … Brands are not nouns but verbs.”Jean-Marie Dru, Disruption What is a BRAND?

  12. The VERTICALexpansion of the “concept” of a brand

  13. …a country as a brand

  14. Old SA Flag

  15. New SA Flag

  16. …an individual as a brand

  17. WE(you and me)ARE ALLBRANDS

  18. “We must look upon ourselves as a company with our own intellectual balance sheet and brand name. We need to invest in ourselves and market ourselves. Rather than employment security funky people go for employability– constantly updating their skills so that they are desirable to potential employers all the time and at any time” - Jonas Ridderstrale & Kjell Nordstom – Funky Business Individuals as BRANDS?

  19. What doesYOUR BRANDreflect? What do you wantYOUR BRANDto reflect? What are you doing to enhanceYOUR BRAND?

  20. Building aBRAND? Purpose

  21. “Create a cause, not a business.”Gary Hamel

  22. “If you stand for nothing,you will fall foranything.”Ronnie Apteker – Founder Internet Solutions

  23. Building aBRAND? Passion Purpose

  24. “A great brand taps into emotions …. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product” - Scott Bedbury – Branded NIKE and STARBUCKS

  25. “Vision is a love affair with an idea.”—Boyd Clarke & Ron Crossland, The Leader’s Voice

  26. …asPurposeand Passioncombine…..

  27. Building aBRAND? Passion Purpose Planning

  28. “It is easy to decide what you are going to do. The hard thing is to decide what you are not going to do.”- Michael Dell

  29. Building aBRAND? Passion Purpose People Planning

  30. “Nothing the slightest bit amazing has ever been done in isolation. Individual competitiveness =what you knowxwho you know” - Jonas Ridderstrale & Kjell Nordstom – Funky Business

  31. Building aBRAND? Passion Purpose Planning People Play

  32. “ALL THE WORLDS A STAGE: I l-o-v-e the “Brand You” idea, the “Brand You” life. It is my life. My love. My art. My craft. My performance. Tom Peters , The brand-you 50

  33. 26 280 Days 20 years old = 19 000 to go 30 years old = 15 000 to go 40 years old = 11 000 to go

  34. “life's short – PLAY more”……………..

  35. Building aBRAND? Passion Purpose Perseverance Planning People Play

  36. 3 Million

  37. “There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.” - Robbie Brozin – Nandos

  38. “If you can force your heart and nerve and sinew to serve your turn long after they are gone, and so hold on when there is nothing in you except the will which says to them: ‘Hold on!’” - Rudyard Kipling…… from the poem “IF”

  39. MeInc. Building aBRAND? Passion Purpose Perseverance Planning People Play

  40. MeInc. Building aBRAND? Passion Purpose YOUare the CEO Perseverance Planning People Play

  41. brand you Presented by: greg fisher www.fisherg.blogspot.com gregcfisher@gmail.com

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