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Getting Your Peer-to-Peer Fundraisers to Actually Fundraise #13ntcp2p

Getting Your Peer-to-Peer Fundraisers to Actually Fundraise #13ntcp2p. Maria Diestro Molly Heinsler Mark Becker. Agenda . Case Study: Analytics Export report of past event performance Create summary charts and graphs Trends Document summary data Communications calendar Emails

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Getting Your Peer-to-Peer Fundraisers to Actually Fundraise #13ntcp2p

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  1. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise #13ntcp2p Maria Diestro Molly Heinsler Mark Becker

  2. Agenda • Case Study: • Analytics • Export report of past event performance • Create summary charts and graphs • Trends • Document summary data • Communications calendar • Emails • Direct mail • Social media Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  3. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  4. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  5. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  6. Blog- Facebook - Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  7. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  8. Registration asks Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  9. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  10. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  11. Fundraising Tools - Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  12. Fundraising Tools - Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  13. Connecting online campaign with mission- Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  14. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  15. Agenda • Case Study • Analytics • Export report of past event performance • Create summary charts and graphs • Trends • Document summary data • Communications calendar • Emails • Direct mail • Social media Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  16. What type of data is available? • Answer depends on the tool used • Hopefully, the following is available at a minimum: • Name, email, address • Registration date • Funds raised • Number of donations / donors • Date of birth • Gender • “How did you hear….” • Team membership • Emails sent from fundraising tool • Personal page customization Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  17. Available Tools • Blackbaud’s (Convio) TeamRaiser – www.convio.com • Global Cloud’s DonorDrive – www.globalcloud.com • Blackbaud’s (Kintera) FAF – www.kintera.com • Artez’s Major Event Module – www.artez.com • Active.com, Fundly, crowdrise,…. Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  18. Hands on - Fun with Excel Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  19. Agenda • Case Study • Analytics • Export report of past event performance • Create summary charts and graphs • Trends • Document summary data • Communications calendar • Emails • Direct mail • Social media Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  20. Documenting Trends: Do You Know… • How many participants raise exactly $0.00 • Gender and Age of participants • # of donors per participant Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  21. Do You Know… • Amount raised based on registration date Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  22. Do You Know… • Participant goal to actual Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  23. Do You Know… • Online vs. Offline funds Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  24. Start Registration Earlier • The earlier participants register, the more time you have to communicate to them Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  25. Agenda • Case Study • Analytics • Export report of past event performance • Create summary charts and graphs • Trends • Document summary data • Communications calendar • Emails • Direct mail • Social media Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  26. Creating a Communications Calendar Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  27. Finding that Frequency sweet spot • How many emails are too many? • Can you post to social media daily? • What about direct mail? Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  28. Get to Know Your Free Agents • Start with the top 10 outside voices • Give them credit • Share their posts • Meet with them • Keep them engaged Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  29. Social Media = more than facebook Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  30. 3 ways to use Instagram for P2P 1. Create a hashtag for your peer to peer event.                 - Include hashtag in email communications with participants.                  - Encourage participants/teams to take photos and use hashtag during event. 2. Get your message out via 3 platforms with Instagram App. (Create a unique message for your twitter and facebook post) 3. Hold a photo contest and have participants use a hashtag to enter  Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  31. Hands on – Communications Calendar Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  32. Do or Do not. There is no Try” - Yoda Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

  33. Evaluate This Session! Enter for a chance to win an NTEN engraved mini iPad!  Or, search by session title at www.nten.org/ntc/eval

  34. Appendix / Additional Resources • http://www.npengage.com/event-fundraising/p2p-benchmark/ • http://www.nonprofitmarketingblog.com/site/message_isnt_working_heres_a_three_point_diagnosis • http://www.nonprofitmarketingblog.com/site/how_to_research_your_audience_if_you_have_no_budget_for_consultants • http://allthingsd.com/20130210/study-online-media-pays-off-for-consumers-more-than-offline/?mkt_tok=3RkMMJWWfF9wsRoluKnMde%2FhmjTEU5z17OkqX6%2BwlMI%2F0ER3fOvrPUfGjI4CTsVjPK%2BNFAAgAZVnyRQFHemSZYE%3D • http://www.connectednonprofit.com/endurance-fundraising-in-140-characters-or-less • Social Media • http://andrewmacarthy.com/how-to-re-purpose-content-for-maximum-social-media-impact-infographic/ • https://www.blackbaud.com/social-influencer#infographic • http://www.npengage.com/event-fundraising/the-real-roi-fundraising-with-social-media/ • http://www.pcmag.com/article2/0,2817,2415497,00.asp • http://blog.fundly.com/2013/02/26/i-have-like-and-share-buttons-im-social-right-wrong/ • http://www.npengage.com/fundraising-integrated-marketing/raise-money-with-social-media-start-with-social-data • http://bigthoughts4u.blogspot.com/2013/03/bigs-blog-trend-no-4-social-media.html • Email • http://www.vocus.com/blog/10-email-features-you-should-be-ab-testing/ • http://www.npengage.com/video/the-science-email/ • Multi-channel Communications • http://www.z2systems.com/neoncrm/blog/creating-multi-channel-fundraising-campaign?goback=%2Egde_1053_member_216802632 • http://www.nten.org/events/webinar/2013/02/26/word-of-mouth-movements-how-to-integrate-online-media-with-offline-engagement Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

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