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The Media Business

The Media Business. From Pennies to Billions In 200 short years. You Tube. http://www.karadul.net/...http://www.karadul.net/. Private Ownership. First printing press Mass Bay Colony in 1638 (specialized) Whole Book of Psalms

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The Media Business

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  1. The Media Business From Pennies to Billions In 200 short years

  2. You Tube • http://www.karadul.net/...http://www.karadul.net/

  3. PrivateOwnership • First printing press Mass Bay Colony in 1638 (specialized) • Whole Book of Psalms • Religious groups and pornographers always drive innovation of media and its diffusion • Ben Franklin Penn Gazette, others • Penny Press (public)

  4. Synergy • The combination of two media outlets is stronger than the outlets standing alone • Media outlets may use each other to cross promote their products • Disney—ABC runs promotional ads for Disney films

  5. BIG MEDIA • The Big Six • Time Warner • Disney • News Corporation • Viacom/CBS • Bertelsmann • GE/NBC

  6. Long tail the portion of a distribution curve where a limited number of people are interested in buying a lot of different products Short head the portion of a distribution curve where a large number of people are interested in buying a limited number of products Long Tail vs Short Head

  7. Media Controls • Owners • Advertisers • Government • Special Interest Groups • News Sources • Audiences

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