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Ch 11 Return and Risk: The Capital Asset Pricing Model CAPM

Main Idea. What is an appropriate measure of risk?If you hold single asset, standard deviation of the asset is a good measure of the risk.If you hold a widely diversified portfolio, the beta of the asset is a good measure of the risk of the asset.Average return of the asset is a good measure of t

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Ch 11 Return and Risk: The Capital Asset Pricing Model CAPM

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