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Interview with the Boot camp King Paul Mort

Interview with the Boot camp King Paul Mort. Boot camp Success Secrets. Known as the Boot camp King who has cracked the code for successful boot camps. Toured the UK twice last year teaching his Fat Loss Formula Studied under the world’s best nutritionists

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Interview with the Boot camp King Paul Mort

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  1. Interview with the Boot camp King Paul Mort Boot camp Success Secrets

  2. Known as the Boot camp King who has cracked the code for successful boot camps. • Toured the UK twice last year teaching his Fat Loss Formula • Studied under the world’s best nutritionists • Trains Professional Footballs and Rugby Trainers • Currently has 7-9 bootcamps in the North East England

  3. What is difference between boot camps and circuit training • If sessions are pay as you go then it is not a boot camp • Boot camps should have • Closed door policy so that you progress clients – more commitment • An element of periodisation • An element of exclusivity • A Guarantee of results • Needs to more than an exercise class

  4. What should clients expect from a successful boot camp • Kinetic chain warm up • Do you coach your clients or do you train them? • Are you consistently improving their knowledge about exercise, nutrition and mindset? • Do you provide individual homework? • Do you provide a nutrition/supplemental protocol that you believe in?

  5. How do you incorporate a nutrition plan? • Based on Dax Moy’s Elimination Diet • First 14 days everyone follows a diet where they take out • Wheat • Diary • Alcohol • Sugar • After 14 days they introduce a cheat meal • They all have to complete a food diary each week. No food diary = group punishment

  6. Why do so many bootcamps don’t succeed? • Pay as you go sessions • Giving the clients too many options • Get rid of the tyre kickers • If they miss more than 2 sessions without a valid reason, refund their money • Velvet rope your boot camps!

  7. Secret Bootcamp Marketing Tips • Do not spend money on flyers • Instead invest in plastic “Power Cards” worth £57 on the front which is a pass to try the boot camp for free • Recruit “foot soldiers” such as hairdressers. They get a years worth of boot camps for £200 (10 months free) • These foot soldiers pay for the remaining months via referrals • Type of ideal foot soldiers • Former and current clients • People that are currently on Facebook • Local Health and Fitness in the Local Press (take them for lunch) • Tanning Salons • Beauty therapists • Ann Summers Representatives • Virgin V parties • Avon Representatives • Join a local business networking group

  8. 4 golden rules of foot soldiers • They must not reveal that they are foot soldiers • They must attend the boot camps • You want people asking them how they have got their results • They need to get at least one referral each month

  9. STIPT Formula • Something To Invite People To • Charity Event to a venue of your choice • You put on a seminar • After your presentation you invite them to your boot camp • Invite local press to feature it. They are more likely to do this because of the charity element

  10. Boot Camp Websites • Membership site for all boot camp members, to add extra value; • Videos • Recipes • Home Workout Videos • Motivational Videos • Articles • Forums • Plus 3 boot camp sessions per week. All included within the monthly boot camp fee!!

  11. Duration of a boot camp session • Nutrition pack up front • 45 minutes of high intensity exercise • So it is really important to have a set start and end date so that you can progress the clients properly

  12. Contacting Paul Mort http://bootcampking.com

  13. 3 Critical Components For Boot camps • Offer a guarantee • Velvet Rope your boot camps • You have got to have a system eg the “unstoppable fat loss formula” • Programs all written out • Nutrition program written out to give out

  14. Top 5 mistakes Boot Camp Owners Make • Offering pay as you go sessions • Teaching station based classes • Performing Rep or distance based stations/workouts • Thinking short term not long term • Letting people off the hook in terms of attendance and intensity

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