1 / 14

User Interfaces for an In-store Sales Process Supporting System

User Interfaces for an In-store Sales Process Supporting System. CIS²E 06 Paper Presentation. Rainer Blum Sascha Häberling Karim Khakzar Fulda University of Applied Sciences, Dep. of Applied Computer Science. Steve Westerman University of Leeds , Institute of Psychological Sciences.

yale
Download Presentation

User Interfaces for an In-store Sales Process Supporting System

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. User Interfaces for an In-store Sales Process Supporting System CIS²E 06 Paper Presentation Rainer Blum Sascha Häberling Karim Khakzar Fulda University of Applied Sciences, Dep. of Applied Computer Science Steve Westerman University of Leeds, Institute of Psychological Sciences

  2. Agenda • Introduction • Methodological Framework • Analysis and System Concept • Three iterations • Prototype Description • Usability Test Results • Conclusions • Further Steps

  3. Introduction • e-commerce vs. ‘real world’ shopping • combine advantages of both • made-to-measure shirts • focus on usability

  4. The User Is King • User-Centred Design (UCD) process • three major iterations • rapid prototypes and system integration • demographic profile matching • real customers and sales staff • quantitative and qualitative testing

  5. Analysis and Basic Concept • context of use • customers and sales staff • patterns of activity in sales/shopping behavior • basic system concept • in-store, stand-alone, interactive • virtual try-on, e-shop • direct integration into the sales process • SME perspective

  6. The Start • Augmented Reality • touch screen interaction

  7. Usability Test Results • symbol card issues • selection and ‘try-on’ of shirts to be revised • easy shirt composition • differences between electronic product catalogue and physical shop • fun but not useful extend functionality, better integration, overcome AR drawbacks

  8. Moving to VR • Virtual Reality • knobs and buttons • bar code scanner • touch screen

  9. Usability Test Results • restrictive range of avatars • neutral ratings for overall image quality • well-working 3D interaction device • successful barcode scanner • too complex touch screen interface • positive wheelchair user ratings keep concept, simplify customer functionality, enhance presentation quality

  10. Third Iteration • Virtual Reality • custom knob and buttons device • PDA

  11. Usability Test Results • PDA • highly useful, except free text entry • mobility and form factor controversial • custom knob and buttons devicevery successful • avatar • individuality needs improving • avatar versus product

  12. Conclusions • enriched shopping experience • intuitive and easy interaction with large information spaces and VR scenes • interdependent 3D interaction and business process support • controversial attitudes towards highly realistic individual avatars • integrate 3D naturally, without technically complex interaction devices

  13. Questions and Contact Questions? Dep. of Applied Computer Science http://www.informatik.hs-fulda.de http://www.shoplab.info http://www.intexma.info Institute of Psychological Sciences http://www.psyc.leeds.ac.uk/

  14. Further Steps • enhance 3D representation • effective content generation • verify knob and buttons concept with complex functional structures • study impact of rich PDA-functionality • research avatar identification • focus on handicapped and elderly people • transfer findings

More Related