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Aerial Expeditions

Aerial Expeditions. By. Levon Arzumanyan , Asif Din, Wendelyn Ramos, Andrew Rayment , and Daniel Wong. Mission and Product Objectives. S.W.O.T Analysis. Target Market. Marketing Objectives Relative to Target Market. Product Strategy- Product Description. What? How? Where? Branding?.

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Aerial Expeditions

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  1. Aerial Expeditions By. LevonArzumanyan, Asif Din, Wendelyn Ramos, Andrew Rayment, and Daniel Wong

  2. Mission and Product Objectives

  3. S.W.O.T Analysis

  4. Target Market

  5. Marketing Objectives Relative to Target Market

  6. Product Strategy- Product Description • What? • How? • Where? • Branding?

  7. Distribution Strategy

  8. Pricing Strategy Maximizing current profits Cost-plus Pricing Target Pricing Long Run profits

  9. Promotional Strategy - Advertising • Bell Media Radio Stations • Newspaper Advertisements • TV Commercial

  10. Promotional Strategy- Direct Response • Request more information • Website or phone number • Contest on website

  11. Promotional Strategy- Sales Promotion Timeline Coupons and Passes readily available Some passes can be obtained

  12. What about Personal Selling and Public Relations?

  13. Target Revenue • ~7500 guests for the first year • Budgeting for 2000 per quarter • Budgeting for $1.5 to $2 million in sales

  14. Budget

  15. Evaluation and Control

  16. Thank You for Listening!

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