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INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF BUSINESS SCHOOLS

INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF BUSINESS SCHOOLS . Assoc. Prof. Eunice Mareth Querol-Areola, MBA National President, Entrepreneurship Educators’ Association of the Philippines, Inc. (ENEDA)

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INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF BUSINESS SCHOOLS

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  1. INDUSTRY – ACADEME SYNERGY FOR THE RESEARCH ENHANCEMENT OF BUSINESS SCHOOLS Assoc. Prof. Eunice Mareth Querol-Areola, MBA National President, Entrepreneurship Educators’ Association of the Philippines, Inc. (ENEDA) Associate Professor in Business Management, Professorial Chair holder in Entrepreneurship, Continuing Professional Education Lecturer and Executive Director of the Professional Development Center, Manila Tytana Colleges

  2. RESEARCH AS A NECESSARY INGREDIENT in: CURRICULAR DESIGN TEACHING APPROACHES CREATION OF AN INFORMATION CENTER

  3. Synergy Level 1: Research-based Business and Entrepreneurship Curricular Design

  4. ACADEMIC EXPERTS INDUSTRY PRACTITIONERS I N D landscape U S T R Y A C A toolbox D E M I C Curriculum Design

  5. Synergy Level 2: Research-based Teaching Strategies for Business and Entrepreneurship Education

  6. EDUCATORS INDUSTRY PRACTITIONERS RESEARCH-BASED and STUDENT-CENTERED APPROACH INDUSTRY AND EDUCATION PARADIGM

  7. Business games Colloquia Focused-group discussion Audio-visual presentations of actual workplace practices Cooperative learning activities fora site visits investigation and experiments • Case writing and analyses • Internship • Business development and operation • Seminar-type discussion • Industry paper writing • Partnering/mentoring • Management report writing • Simulation activities • Structured dialogue with business people • Immersion • Problem-solving activities RUBRICS

  8. Synergy Level 3: The Academe as the Industry Learning and Information Center

  9. THE ACADEME AS THE HUB of INDUSTRY’s VARIOUS DATA NEEDS

  10. The industry needs the academe in the design of: P P E R D A A C G T O I G C Y E • Marketing Plan • Consumer Survey • Customer Service Manual • Strategic Planning • Training Needs Analysis • Participative Action Research • Program Implementation and Evaluation • AND MANY OTHERS

  11. Experience of University A , Philippines (with Malaysia, Singapore, Indonesia, Vietnam, Brunei Darussalam, Cambodia, Hong Kong, Thailand) Experience of University B, Indonesia (with Philippines, Thailand, Singapore, and other non-Asian countries)

  12. THANK YOU AND GOOD MORNING!

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