BRIEF PRESENTATION & SPONSORSHIP OPPORTUNITIES

1. BRIEF PRESENTATION & SPONSORSHIP OPPORTUNITIES

2. About Us • European Chess Union is an independent association founded on 1985 in Graz, Austria; • ECU is the only organisation which has the right to organise the various European Chess Championships; • European Chess Union has 54 National Federation Members; • Every year ECU is organizing more than 20 prestigious events and championships; • 2.000.000 official members in 54 Federations; • More than 8.000.000 of chess fans and friends in Europe; • Source: www.europechess.net

3. ECU TOP CHAMPIONSHIPS 2012-2013 • European Individual School Championships 13-21.06.2012 Thessaloniki/Greece; • European Youth Championship (U8 – U18) 16 - 26.08.2012 Prague/Czech Republic; • European Individual Senior Championship 18 - 27.08.2012 Kaunas, Lithuania; • European Amateur Chess Championship 18 - 29.07.2012 Pardubice/Czech Republic ; • EU Youth Championship - 31.07.2012 - 9.08.2012 Mureck/Austria; • European Club Cup and European Club Cup for Women 10 - 18.10.2012 Eilat/Israel; • European Senior Championship 11-20.03. 2013 Plovdiv/Bulgaria; • European Individual Championship 05-17.04. 2013 Legnica/Poland; • European Youth Team Championship 12-20.07. 2013 Maribor/Slovenia • European Club Cup 5-13.10.2013 Rhodes/Greece; • European Club Cup for Women 5-13.10.2013 Rhodes/Greece; • European Team Championship (every 2 years) 07 - 18.11.2013 Warsaw/Poland

4. ECU Sponsorship: The Key to Powerful Marketing • According to the Sports and Event Marketing experts, the sponsors of Sports events are the ones that make it real, by providing the necessary means for the event to take place. In return, even a minor sponsorship can multiply the measurable return on a company’s participation investment in an Sport Federation. • Sponsoring European Chess Union along with sponsoring a certain activity is the utmost integrated and recognizable means for a company’s effective presentation, reinforcing its position among the Industry Leaders. • Given the above, the ECU Marketing Office knows how vital it is for the marketing department of a company to select the appropriate sponsorship program and ensure return-on-investment measurable results. • This is why ECU Marketing Office continuously works together with the sponsors, in order to examine each sponsorship’s objectives and determine the ways in which these objectives will be met.

5. SPONSORSHIP OPPORTUNITIES • Multiply the return on your participation investmentby benefiting from ECU sponsorship programs.Select the one that fits your own objectives! • European Chess Union proposes FIVE main annual sponsorship programs to a limited number of companies, aiming to maximize the sponsors’ benefits: • GENERAL SPONSORSHIP - exclusivity of rights for “TOP 5 European Tournaments” - Chosen by You; • NAMING RIGHTS SPONSORSHIP – naming rights for specific championship or event (Chosen by You) organized by ECU ; • ONE TIME EVENT SPONSORSHIP - exclusivity of rights for one championship/event ; • CHESS IN SCHOOL SPONSORSHIP – you can be part of the new chess history; • ONLINE PLAYING ZONE SPONSORSHIP – sponsoring of Online European Championship organized by ECU on the official website .

6. GENERAL SPONSORSHIP Exclusivity of rights for “TOP 5 European Chess Tournaments” • Choose the top five chess championships from ECU annual calendar (e.g. Individual European Chess Championship; European Team Championship; European Club Cup and European Club Cup for Women; European Youth Championship and European Union Championship); • All five events are broadcasted online - great media coverage; • Place your company name/logo on all print advertisements (which include billboards, posters, brochures, newspaper ads & news releases) and press releases of all five events; • Place your company name/logo on the official website of all five events ;

7. GENERALSPONSORSHIP • Your company name/logo on the press conference backdrops and also on the interview backdrops of all five events - Chosen by You; • Your Logo/Name listed on sponsorship banner(s); • Excellent banner placement inside all playing halls; • Your Logo/Name on the official ECU Website - www.europechess.net;

8. GENERAL SPONSORSHIP – Top five • Your company name/logo in the Official ECU Newsletters; • Logo/Name on all printed materials of the TOP 5 European Chess Tournaments; • Opportunity for promotions and marketing activities that create awareness of your business and/or product; • Category exclusive rights and VIP seating;

9. NAMING RIGHTS SPONSORSHIP NAMING RIGHTS SPONSORSHIP (naming rights for specific championship or event organized by ECU) Tata Steel Chess Tournament • We offer you the unique possibility to name one of our events and connect your company, your name and your logo with a great product; • Title and logo rights - Right to use the title and logo for utilization in all marketing activities and PR work • Your company name/logo on all print advertisements (which include billboards, posters, brochures, newspaper ads & news releases) and press releases of the event; • Your company name/logo on the official website of the event; • Your company name/logo on the press conference backdrops and also on the interview backdrops; M-Tel Masters

10. NAMING RIGHTS SPONSORSHIP Chess & Fun • Your Logo/Name listed on sponsorship banner(s); • Excellent banner placement inside the playing halls; • Logo/Name on the official ECU Website - www.europechess.net; • Your company name/logo in the Official ECU Newsletters; • Opportunity for promotions and marketing activities that create awareness of your business and/or product; • Category exclusive rights and VIP seating;

11. ONE TIME EVENT SPONSORSHIP • ONE TIME EVENT SPONSORSHIP (exclusivity of rights for one championship - Chosen by You) • Your company name/logo on all print advertisements (which include billboards, posters, brochures, newspaper ads & news releases) and press releases of the event (Chosen by You); • Your company name/logo on the official website of the event; • Your company name/logo on the press conference backdrops and also on the interview backdrops; • Logo/Name listed on sponsorship banner(s); • Excellent banner placement inside the playing halls; • Logo/Name on the official ECU Website - www.europechess.net; • Your company name/logo in the Official ECU Newsletters; • Opportunity for promotions and marketing activities that create awareness of your business and/or product; • Category exclusive rights and VIP seating;

12. CHESS IN SCHOOL SPONSORSHIP • “Chess in School” Sponsorship for one year • We offer you the unique possibility to be the first to connect your company with ECU and our program “Chess in School”; • You will be titled - Official Sponsor/Partner of “Chess in School” project for your territory (e.g. Austria, Bulgaria or Norway) – for one year; • You will get the right to use the title Official Sponsor/Partner of “Chess in School” together with the logo of ECU for utilization in all your marketing activities and PR work; • Your Logo/Name will be on the official ECU Website - www.europechess.net; The game we love • Official Press Conference to announce and present – the official Sponsor/Partner of "Chess in School" project;

13. PLAYING ZONE SPONSORSHIP Sponsorship one of the new Online European Championships ECU Playing zone : • Online European Individual Championship • Online European Amateur Championship • Online European School Championship • Online European Financial World Championship • Your Logo/Name will be on the official ECU Website - www.europechess.net

14. CONTACT DETAILS EUROPEAN CHESS UNION Address: Masarikova 5/19, 11 000 Belgrade, Serbia Phone: +381 11 414 2470 Fax: +381 11 306 1319 E-mail: office@europechess.net Mrs. Mariana Todorova Commercial Director marketing@europechess.net WE CARE ABOUT CHESS