Idea Title

1. Idea Title Presenters

2. READ: Idea Elevator Pitch • Concise. Your pitch should take no longer than 60 seconds. • Clear. Use language that everyone understands. Don't use fancy words thinking it will make you sound smarter. Your listener won't understand you and you'll have lost your opportunity to hook them. • Powerful. Use words that are powerful and strong. Deliver the "Sis-Boom-Bang" to grab their attention! • Visual. Use words that create a visual image in your listeners mind. This will make your message memorable. • Tell a Story. A short story, that is. A good story is essentially this: someone with a problem either finds a solution or faces tragedy. Either type of story can be used to illuminate what you do. • Targeted. A great elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a unique pitch for each. • Goal Oriented. A kick-ass elevator pitch is designed with a specific outcome in mind. What is your desired outcome? You may have different pitches depending on different objectives. For instance do you want to: make a sale, gain a prospect, enlist support for an idea, or earn a referral. • Has a Hook. This is the element that literally snags your listener's interest and makes them want to know more. This is the phrase or words that strike a chord in your listener.

3. Idea Summary

4. Team Background • List key team members and brief history • Highlight former work together and the length of the professional relationships, if any • Highlight former startups or corporate experience • Emphasize successes and/or relationships (business development) obtained that can be leveraged as potential customers, advisors, or future acquirers. • Are there any gaps in your team that this funding will help to fill?

5. Pain Point • What is the problem you are solving? • Describe the pain points you are addressing • Quantify the pain and how deep it is • Why does the problem exist? • Why has no one solved this before? • What barriers exist? • Why are you addressing them? • What advantages do you have in solving this problem?

6. Value Proposition and Solution • Step 1: Know your customer: Thinking from the perspective of your customer, ask the following:- Who is he or she? What does s/he do and need?- What problems does s/he need to solve?- What improvements does s/he look for?- What does s/he value? • Step 2: Know your product, service or idea: From your customer view point:- How does the product, service or idea solve the problem or offer improvement?- What value and hard results does it offer the customer? • Step 3: Know your competitors: Keep on thinking from the perspective of your customer, and ask:- How does your product or idea create more value than competing ones? • Step 4: Distill the customer-oriented proposition: The final step is to pull it all together and answer, in 2 or 3 sentence: "Why should I buy this specific product or idea?”Try writing from the customer viewpoint by completing the following, (and don't forget to include the numbers and percentages that matter!):- "I want to buy this product or idea because it will...”- "The things I value most about the offer are...”- "It is better than competing products or ideas because..." • Step 5: Pull it all together: Now, turn around your customers 'answer' from step 4 into a value proposition statement.

7. Technology • What stage are you at? • Screen shots of your software (if applicable) • Infrastructure before/after your technology is implemented • Visual/chart on how your technology works • Say what your primary product does (e.g. ‘XYZ will enable virtual environments to be used for project sharing across different countries.’) • Is your technology defensible? • Is it an innovation?

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