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RICH THOMPSON’S PORTFOLIO

RICH THOMPSON’S PORTFOLIO. Please note: Any data provided is to substantiate claims in my CV. All information shown is historic market data and in the public domain. Any potentially confidential information has been greyed out . richthompsonportfolio.com. richard@thompzone.co.uk.

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RICH THOMPSON’S PORTFOLIO

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  1. RICH THOMPSON’SPORTFOLIO Please note: Any data provided is to substantiate claims in my CV. All information shown is historic market data and in the public domain. Any potentially confidential information has been greyed out. richthompsonportfolio.com richard@thompzone.co.uk

  2. MARKETING SUMMARY • I have 3 years marketing and sales experience at L'Oréal, where I was hired as 1 of 30 from 10, 000 + applications (Top 0.3%) for The Times Top 20 Grad Program. I was promoted 2 months early for good results. • As co-leader of the Commercial Brand Team for hair care and styling, I gained skills in brand strategy, leadership and teamwork. The UK was made lead country for a key launch after a presentation to Europe. I lead the retailer strategy for a new category launch. A severely threatened brand was saved from being de-listed and the brands achieved 5% of divisional turnover but 12% of profit due to good ROI analysis. • As Brand Manager for L'OréalProfessionnelHomme, a men's salon range, I created a promotional magazine for 2 new launches, featuring product guides, expert interviews & advertisements. As a result the growing brand increased 200% year on year and the magazine costed below budget.

  3. SALES SUMMARY • As Account Manager for Garnier (L'Oréal owned) on Sainsburys, one of the Top 5 accounts, I gained key skills in influence, presentations and P&L managements. I managed 5 brands in 4 categories. and was responsible for driving and managing sell-out, turnover, share & profit.  • Results included: maintaining breaking sales records for 3 brands (e.g. +36% & +29%), 3 brands at 1.5 x shelf space to market share ratio and creating a best-in-class EPoS, P&L & market share modelling tool. I also negotiated average category promo spend of 33% off full gate fee, achieved the highest account gross margin for a key profit brand, won the best Account Presentation Award for consumer insight and was entrusted with a new category from good results. • Part of my role included sales forecasting and 4 of my 5 brands were Top 20 for divisional accuracy.

  4. CONTENTS SALES RESULTS: 5 ANALYSIS: 9 MARKETING PRESENTATIONS: 12 MARKETING PROMOTIONS: 17 SALES STRATEGY: 22 PRESENTATION AWARDS: 26 NOTE: Hyperlinks are not active in online slideshow gallery format. Please download the PowerPoint instead.

  5. SALES RESULTS Records showing the result of +36% for a deos brand I manage (left). Another sales record broken for the key brand of Nutrisse (right).

  6. SALES RESULTS Shows Nutrisse is the fastest growing brand in the JS category at +29% vs market at +23%(left). Shows deos base rate increase of 3.5% after my recommendations were implemented (right).

  7. SALES RESULTS A summary table showing year to date market value share versus the share of fixture for the brands I managed in Sainsburys. A high index shows have taken shelf space from competitors.

  8. SALES RESULTS This forecasting accuracy chart shows I had 2 out of 5 brands in the Top 5 for divisional accuracy and 4 out of 5 in the Top 20.

  9. ANALYSIS Based on brand information the user enteres, the spreadsheet will generate a sales projection tool. When the promo mechanic changes (in yellow) the data auto updates.

  10. ANALYSIS The spreadsheet auto calculates the best promo mechanic to run best on various objectives e.g. driving market share, increasing turnover or maximising profit. Please note: company data has been greyed out to protect privacy.

  11. ANALYSIS Based on how important each of these measures are e.g. 50% priority of driving market share and 50% maintaining profit and turnover, the tool will calculate the best mechanics to run. Please note: company data has been greyed out to protect privacy.

  12. MARKETING PRESENTATIONS An outline of a launch plan for a key new product, showing how can attract customers in-aisle, out of aisle and create a presence online. A full 360 degrees campaign.

  13. MARKETING PRESENTATIONS Illustrates how Point of Sale can show customers how a particular Sku (product) can create a specific hairstyle targeted at a certain lifestyle. Encompasses functional and emotive benefits.

  14. MARKETING PRESENTATIONS In an innovative ‘Top Trumps’ format, showing how a new proposed male shampoo range differs from the competition and where the strengths and weaknesses lie.

  15. MARKETING PRESENTATIONS Shows the opportunity for an appropriate male shampoo brand can trade up and switch current male haircare buyers and recruit new category customers who are using inferior substitutes.

  16. MARKETING PRESENTATIONS An engaging presentation showing 3 clear user benefits for a new wax product.

  17. MARKETING PROMOTIONS Wrote the copy and created the design brief for L’OréalProfessionnelHomme, a men’s hair brand. The magazine was distributed to over a 1000 salons and barbers in the UK.

  18. MARKETING PROMOTIONS In addition to promoting the product benefits, I gave useful advice such as styling tips from a top hairdresser, what styles suit different lifestyles and how to create certain looks.

  19. MARKETING PROMOTIONS I also created light-hearted educational pieces, such as ‘what do cars and hair care have in common?’ how the products can be part of a ‘Freshen Up’ routine and featured relevant ads.

  20. MARKETING PROMOTIONS This features an interview with a top hairdresser, a humorous ‘Bad Hair Day’ piece, a look into a female perspective on male hair care and advice of what hair style suits different face shapes.

  21. MARKETING PROMOTIONS The end of the magazine focuses on a male colouring range to cover greys and has call to actions such as a testimonial and current in-store offers.

  22. SALES STRATEGY E-MAIL LIST GROWTH Shows retailer strengths in spend and volume per trip but opportunities in frequency and penetration.

  23. SALES STRATEGY E-MAIL LIST GROWTH Shows Nutrisse’s brand strengths in these areas and outlines insights into the category from external reports and category data. As a result, Nutrisse’s fixture space grew by 10%.

  24. SALES STRATEGY E-MAIL LIST GROWTH This presentation starts by outlining the macro-environment of an economic recession and filters down to how this is affecting Sainsbury’s pricing strategy.

  25. SALES STRATEGY E-MAIL LIST GROWTH This shows how Sainsbury’s category growth is from cost-conscious competitors e.g. Asda and how Belle Color targets this market. As a result the threatened brand was kept listed.

  26. PRESENTATION AWARDS Won the ‘Best Account Presentation Award’ for Sainsburys. I focused on the Sainsbury’s demographic and the psychology of trust.

  27. PRESENTATION AWARDS Called ‘Best Young Presenter for Annual Strategy Day.’ I dramatised the ‘death’ of Fructis Style before delivering the strategy to turn the brand around.

  28. FIND OUT MORE richthompsonportfolio.com richard@thompzone.co.uk

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