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Blow Up Your Marketing to Make a Difference Presented by: Bill Hartnett, President

Blow Up Your Marketing to Make a Difference Presented by: Bill Hartnett, President Hartnett Advisors. Does Marketing Still Matter?. The various “P’s” – 4, 7, Web 2.0. The Y.U.M. Principle. ROI. SEO. AIDA(S). (Gross Profit – Marketing Investment) Marketing Investment. CLV.

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Blow Up Your Marketing to Make a Difference Presented by: Bill Hartnett, President

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  1. Blow Up Your Marketing to Make a Difference Presented by: Bill Hartnett, President Hartnett Advisors

  2. Does Marketing Still Matter? The various “P’s” – 4, 7, Web 2.0 The Y.U.M. Principle ROI SEO AIDA(S) (Gross Profit – Marketing Investment) Marketing Investment CLV C= 4m + 3v + 2(i-f) – 2a (RPV * NVL) * BR = LRPV B = V x C x L

  3. Blow Up Your Marketing If you have questions specific to this presentation, please feel free to email: Bill Hartnett President Hartnett Advisors billhartnett@hotmail.com Thank you for your time and attention. Now, I want to bring up Jen Overhulse of St. Nick Media to help explain how the next portion of this session will work.

  4. Marketing-Sales Point Counterpoint

  5. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: How do you take your coffee?

  6. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Should marketing and sales be managed by...

  7. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Whose responsibility is it to generate l...

  8. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: When dollars get tight, which budget get...

  9. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: How important is it to have sales review...

  10. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Should sales presentations require revie...

  11. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: What is the biggest factor in trade show...

  12. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: In a meeting with the CEO, which discipl...

  13. Marketing-Sales Point Counterpoint Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Because sales “makes money” and marketin...

  14. Marketing-Sales Point Counterpoint If you have questions specific to this presentation, please feel free to email: Bill Hartnett President Hartnett Advisors billhartnett@hotmail.com Thank you for your time and attention. Now, back to Mark Roth who will set the stage for our next session.

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