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Make it Fun for first time car buyers

Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos. Make it Fun for first time car buyers. Problem 1: Too Much Information. Overwhelmed. Problem 2: Getting Ripped Off. This is your first car!. This is how much you paid!. The Fear of Getting Ripped Off.

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Make it Fun for first time car buyers

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  1. Thomas Zheng Carolyn Ray Chris Mackey Michael Levin Irene Chen Michael Campos Make it Funfor first time car buyers

  2. Problem 1: Too Much Information • Overwhelmed

  3. Problem 2: Getting Ripped Off This is your first car! This is how much you paid! • The Fear of GettingRipped Off

  4. Solution: Gamification • Design and promote • games to decide what car to buy • games to get the car at a fair price

  5. A Game for Deciding • Facemash meets Edmunds.com Old way New way Friend Support

  6. A Game for Buying • A multi-player online game Vs. Them You

  7. Business Model • Anonymous Preference Data for Sale • Online Advertisement • Click To Buy • Referral for Financing and Insurance

  8. Marketing And Sales • Facebook • College Campuses • Dating Sites

  9. Competition • Edmunds • Consumer Reports • AAA • Zynga • Mobile Game Developers • Dealerships • Online Automobile Marketplace

  10. Team • Neuroscientists • Game Developers • Machine Learning Experts • Business Developers • Domain Experts in Automobile

  11. Milestones • 12 Month Milestones • Reach 1M active users • Obtain funding for Year 2 development • 18 Month Milestones • Data Analytics Contracts with at least 1 car manufacturers • 24 Month Milestones • Convert 1% of users to purchase a car on our site • Expand to other niche markets, e.g. women

  12. Financial Projections • 1styear development cost: $100K • Estimated 3.6M cars purchased by First Time Car Buyers • $200 per car referral fees • $50 per 1000 insurance policies • $100 per 10000 auto loans

  13. Projections

  14. Timeline • Game Design (2 -4 months) • Data Analytics Tools (2-6 month) • Web Design (1 month) • First car sold on our site (12 months)

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