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The A-Rod Scandal

The A-Rod Scandal. A Sports Marketing Case Study. The Story. The MLB suspended 13 players based on their involvement with Biogenesis of America Anti-aging clinic in Florida Players accused of using performance enhancing drugs, specifically human growth hormones All 13 players were suspended

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The A-Rod Scandal

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  1. The A-Rod Scandal A Sports Marketing Case Study

  2. The Story • The MLB suspended 13 players based on their involvement with Biogenesis of America • Anti-aging clinic in Florida • Players accused of using performance enhancing drugs, specifically human growth hormones • All 13 players were suspended • Most were for 50 games and start immediately

  3. A-Rod • Alexander Rodriguez also confessed to using performance enhancing drugs while playing college baseball • While this information technically can’t be used against him, the MLB wants him to be suspended longer • A-Rod is fighting the MLB, therefore the suspension hasn’t started

  4. A-Rod Speaks Out

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