1 / 11

SITUATION AND PROSPECTS OF THE BUDAPEST WHOLESALE MARKET

SITUATION AND PROSPECTS OF THE BUDAPEST WHOLESALE MARKET. CEI WM FOUNDATION MEETING K IIV – LVIV 5 OCTOBER 20 11. FRUIT AND VEGETABLE CONSUMPTION CONSUMPTION IS DECLINING, ESPECIALLY FROM FRUIT IN INTERNATIONAL COMPARISON, FRUIT CONSUMPTION IS RATHER LOW, VEGETABLE CONSUMPTION IS MEDIUM.

yaron
Download Presentation

SITUATION AND PROSPECTS OF THE BUDAPEST WHOLESALE MARKET

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SITUATION AND PROSPECTS OF THE BUDAPEST WHOLESALE MARKET CEI WM FOUNDATION MEETING KIIV – LVIV 5 OCTOBER 2011

  2. FRUIT AND VEGETABLE CONSUMPTIONCONSUMPTION IS DECLINING, ESPECIALLY FROM FRUITIN INTERNATIONAL COMPARISON, FRUIT CONSUMPTION IS RATHER LOW,VEGETABLE CONSUMPTION IS MEDIUM

  3. SUPPLY CONCENTRATION (COUNTERWEIGHT) • ADJUST SUPPLY TO DEMAND IN QUANTITY, QUALITY, TIME • REDUCE PRODUCTION COSTS • STABILISE PRODUCER PRICES • PROMOTE ENVIRONMENT FRIENDLY FARMING PRACTICES

  4. POS CAN HAVE DIFFERENT LEGAL FORMS – COOPERATIVES, LTDS ETC. PO RECOGNITION CRITERIA • EU: MIN. 5 MEMBERS AND MIN. 100 THOUSAND EUR MARKETED PRODUCTION • HUNGARY: MIN. 8/15 MEMBERS AND MIN. 500 THOUSAN / 1 MILLION EUR MARKETED PRODUCTION • AUSTRIA: MIN. 7.5 MILLION EUR SALES (FRUITS), MIN. 5.3 MILLION EUR (VEGETABLES)

  5. MARKETING CHANNELS FOR FRESH FRUITS AND VEGETABLES TRATIDIONAL MARKETING CHANNELS STILL IN STRONG POSITIONS 55%

  6. SMALL PRODUCERS IN THE BWM AVERAGE DISTANCE FROM THE MARKET 94 KM AVERAGE AREAS 17.6 HA OPEN AIR 0,5 HA TUNNELS AVERAGE SELLING PERION 8 MONTHS AVERAGE TRUCK LOAD 1.5 TONS

  7. SMALL PRODUCERS IN THE BWM • BUYER STRUCTURE • RETAILERS 55 % • WHOLESALERS 34 % • HORECA 9 % • CONSUMERS 2 %

  8. SMALL PRODUCERS IN THE BWM • EVALUATION OF OWN POSITION • 2008: 3,3 • 2011: 2,2 • 2016 FORECAST: 2,5 74 % OF THE PRODUCERS SELLING IN THE BWM IN 2011 ARE THINKING THAT THEY WILL BE PRESENT ALSO IN 2016

  9. THE POSITION THE BWM IN THE MARKETING SYSTEM • TRADED VOLUME 450 THOUSAND TONS PER YEAR • THE SHARE OF PRODUCER SALES DECLINED FROM 60% TO 45% • SHARE OF BWM IN TOTAL FRESH F+V SALES 40% • SHARE OF BWM IN TOTAL FRESH F+V IMPORTS 55%

  10. Thank you for your attention

More Related