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The Name Game!

The Name Game!. Naming your Business. Presented by: Jonathan Nye. Business Names Proprietorship Partnership Style Corporations Trademarks Domain Names Jurisdictions. Distinctive Element Descriptive Element Legal Element Design Element. Uniqueness Phoenetic Visual

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The Name Game!

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  1. The Name Game! Naming your Business Presented by: Jonathan Nye

  2. Business Names • Proprietorship • Partnership • Style • Corporations • Trademarks • Domain Names • Jurisdictions

  3. Distinctive Element • Descriptive Element • Legal Element • Design Element

  4. Uniqueness • Phoenetic • Visual • Potential for confusion • Distinctiveness • Coined words • Industry or Trade words • Proper or Geographic names • K.I.S.S. rule • Memorable or Rememberable

  5. Focus • Five “W’s” • Forming the Name • Mix’n’match • Scrabble • Testing the Name • Trial Balloon • Survey • Friends and Family • Search the Name • Decide and Register

  6. Basic No’s • Misdescriptive/Misleading • Confusingly similar • Other prohibitions/Prohibited words • Protection • Registration • Surveillance • Enforcement • “Pleasure of the Crown”

  7. Summary • Types of Names • Factors of the Name • Creating the Name • Relationship of the Name to Your business • Get Out and Sell It!

  8. Summary

  9. Resources • Business Registration and Incorporation: http://www.eservicedd.ca • IPToolkit http://strategis.ic.gc.ca/sc_mrksv/cipo/toolkit/main-e.html • http://www.cbs.gov.on.ca/mcbs/english/starting_business.htm • Domains • http://www.icann.org/ • http://www.cira.ca • http://www.dyedurham.ca/NameSearch/conf_domain1.htm • Public Library • Google and other web search engines • Telephone Book • Blue Pages • http://www.yellowpages.ca/ • http://www.canada411.ca

  10. Questions

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