170 likes | 275 Views
Consumption, Production, Welfare B: Monopoly and Oligopoly (partial eq ). Univ. Prof. dr. Maarten Janssen University of Vienna Winter semester 2013. MC. P. ATC. Q. Profit maximisation Monopolist. Profit. P M. ATC. D. Q M. MR. Profit π = P(Q)Q – C(Q). Pricing rule.
E N D
Consumption, Production, Welfare B:Monopoly andOligopoly (partial eq) Univ. Prof. dr. Maarten Janssen University of Vienna Winter semester 2013
MC P ATC Q Profit maximisation Monopolist Profit PM ATC D QM MR Profit π = P(Q)Q – C(Q) Pricing rule Whenismonopolyoutcome Pareto inefficient?
On which part of demand curve is the monopolist’s price? P Demand Q Q Marginal revenue = Elastic Inelastic Demand curveiselasticwhereorelasticityis larger than 1. Total Revenue (€) MR Total revenue=PQ
Oligopoly: betweenmonopolyandperfectcompetition • On demandsidealwaysmanyconsumerswhotakepricesasgiven • On supplyside • Underperfectcompetition, firmstakepricesasgiven (problemswithincreasingreturnstoscale) • Undermonopoly, one firm takeseffect on priceintoaccount (lookatpreviousformulaes) • Middleground: whatiftherearesomefirms (morethanone, not many) • Havetotakeactions, reactionsintoaccount (gametheory) • Subtletiesimportant, forexample, whatarethedecision variables (priceorquantity) ofthefirms • Here, twobasicmodels: Cournot (quantity) and Bertrand (price)
Cournot Model 2 (or more) firms Market demand is P(Q) Firm icost is C(q) Firm iacts in the belief that all other firms will put some amount Q-iin the market. Then firm imaximizes profits obtained from serving residual demand: P’ = P(Q) - Q-i For each output produced by the others, firm is the monopolist for the residual demand
P(q1) P(q1, Q-1 =10) Market demand P(Q)=P(q1,Q-1=0) P(q1, Q–1 =20) q1 Demand and Residual Demand
Cournot Reaction Functions • Firm 1’s reaction (or best-response) function is a schedule summarizing the quantity q1 firm 1 should produce in order to maximize its profits for each quantity Q-1produced by all other firms. • Since the products are (perfect) substitutes, an increase in competitors’ output leads to a decrease in the profit-maximizing amount of firm 1’s product ( reaction functions are downward sloping). • Check for monopoly
MC P ATC Q Profit maximisationMonopolist for different demands Profit PM ATC D D‘ MR’ QM MR Profit π = P(Q)Q – C(Q) Pricing rule Whenismonopolyoutcome Pareto inefficient?
Cournot Model A firm can only decide bout what it will produce. It has to take as given what others produce. What others produce is, however, relevant. The problem Max{(P(qi+Q-i) qi – C(qi)} defines the best-response (or reaction) function of firm i to a conjecture Q-ias follows: P’(qi+Q-i)qi + P(qi+Q-i) – C’(qi) = 0 Linear case on blackboard Q-i Firm i’s reaction Function r1 qi qiM qi*(qj) qj Q-i=0
Cournot Equilibrium • Situation where each firm produces the output that maximizes its profits, given a conjecture about the output of rival firms • Conjectures about what the others produce are correct • No firm can gain by unilaterally changing its own output
q2 r1 Cournot equilibrium q2M r2 q1M q1 Cournot Equilibrium • q1* maximizes firm 1’s profits, given that firm 2 produces q2* • q2* maximizes firm 2’s profits, given firm 1’s output q1* • No firm wants to change its output, given the rival’s • Beliefs are consistent: each firm “thinks” rivals will stick to their current output, and they do so!
Rewriting optimal decisionrule • Can wedetectmonopolypricingruleas a specialcase? • Isperfectcompetitionanotherspecialcase?
Properties of Cournot equilibrium • The pricing rule of a Cournotoligopolistsatisifes: • Cournotoligopolists exercise market power: • Cournot mark-ups are lower than monopoly markups • Market power is limited by the elasticity of demand • More efficient firms will have a larger market share. • The more firms, the lower will be each firm’s individual market share and market power.
SymmetricCournotcompetitionwith N firms; linear case • Demand isgivenby; marginal costequalsc. • Optimal ruleundersymmetrygivesorormarketoutput • Increasingordecreasing in N? Can werecognizemonopolyandperfectcompetition (P=c) as extremes? • Competitivemodelisreallythelimitofoligopolymodel.
Bertrand Model • 2 (or more) firms • Firms produce identical products at constant marginal cost. • Each firm independently sets its price in order to maximize profits • Consumers enjoy • Perfect information • Zero transaction costs
Bertrand Equilibrium • Firms set P1 = P2 = MC! Why? • Suppose MC < P1 < P2 • Firm 1 earns (P1 - MC) on each unit sold, while firm 2 earns nothing • Firm 2 has an incentive to slightly undercut firm 1’s price to capture the entire market • Firm 1 then has an incentive to undercut firm 2’s price. This undercutting reasoning continues... • Equilibrium: Each firm charges P1 = P2 = MC
Bertrand Paradox • Two firms are enough to eliminate market power • If firms are symmetric, market power is eliminated entirely • If firms are asymmetric (MC1 < MC2), market power is substantially reduced • Solutions (in course on Industrial Organization): • Capacity constraints • Repeated interaction • Product differentiation • Imperfect information