1 / 10

Developing a Social Media Process for your Business

Alyn Stafford. 1. Explore and listen to what others say about your company and your competitors’ company. Developing a Social Media Process for your Business. Develop a monitoring strategy to discover: issues discussed by customers and others that impact your brand

yasuo
Download Presentation

Developing a Social Media Process for your Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alyn Stafford 1 Explore and listen to what others say about your company and your competitors’ company. Developing a Social Media Process for your Business • Develop a monitoring strategy to discover: • issues discussed by customers and others that impact your brand • opinions customers have about your company, products and competitors • individuals who are or can serve as influencers in your market • places where your customers post comments, e.g. social media platforms such as Facebook, chat • rooms/forums, or blog comments Monitor and Listen www.marketingcommunicationsblog.com

  2. Alyn Stafford 2 Set clear goals and objectives for what you want to achieve. Developing a Social Media Process for your Business • Some social media objectives may include: • developing relationships with your customer base and community • establishing your company or brand as a credible source • providing outbound company communications utilizing social media sites as a customer service platform • repositioning your company Establish Objective & Goals www.marketingcommunicationsblog.com

  3. Alyn Stafford 3 Select the more important social media platforms that benefit your company’s objectives. Not every social media website is for every company or product. Developing a Social Media Process for your Business Limit your Social Media Platforms www.marketingcommunicationsblog.com

  4. Alyn Stafford 4 Develop clear communications that help your organization engage with your target audience in a meaningful way. Developing a Social Media Process for your Business • Topics may include: • company closures that may affect employment or the community • how-to videos that relate to using your products • important policy or legal information that affects the consumer • links to relevant third-party content Develop Key Messages www.marketingcommunicationsblog.com

  5. Alyn Stafford 5 Social media is considered a platform to “mingle” and share valuable stories (content) that benefit your target audience. Avoid direct sales pitches. Developing a Social Media Process for your Business • Meaningful content may include: • video • podcasts • micro-posts • photos • presentations • infographics • articles • webinars • PowerPoint slides Create Good, Useful Content www.marketingcommunicationsblog.com

  6. Alyn Stafford 6 Establishing key roles and responsibilities are essential for organizations regardless if a dedicated online marketing team exists or does not exist. Developing a Social Media Process for your Business • Delegated responsibilities may include: • uploading content • managing videos • responding to customer comments • specified topics or issues • monitoring each social media website and blog comments Assemble a Social Media Team www.marketingcommunicationsblog.com

  7. Alyn Stafford 7 Commit the time and resources required to successfully manage a social media strategy. Developing a Social Media Process for your Business • Items requiring commitment may include: • developing a content schedule and editorial calendar, especially for blogging • training staff responsible for the social media plan • keeping your organization informed on your social media events • daily or weekly meetings to discuss strategy and issues that may arise from comments • deciding to keep your social media monitoring in-house or outsourcing it to an agency Commit Time and Resources www.marketingcommunicationsblog.com

  8. Alyn Stafford 8 Add your social media sites, i.e. LinkedIn, Facebook, Twitter, etc., to your website as well as all of your offline marketing communications collateral. Developing a Social Media Process for your Business • Suggested promotional vehicles may include: • E-mail newsletters and broadcasts • brochures • television advertisements • business cards • flyers/print advertisements Promote your Social Media www.marketingcommunicationsblog.com

  9. Alyn Stafford 9 Both offline and online marketing teams must coordinate with one another to ensure consistency across all marketing communication channels. Developing a Social Media Process for your Business Develop a strategy and plan for keeping the offline marketing communications team aware of all social media communications. The same holds true for the offline marketing team; keep the online social media team informed of all offline events and activities. Integrate Online with Offline Events www.marketingcommunicationsblog.com

  10. Alyn Stafford 10 • Observe and analyze your social media analytics. • Check for spikes in your data: • Is there a specific: • post that generates more comments and traffic? • time of day that traffic or comments increase? • geographic area or areas that tend to respond • more than others? • Learn to analyze the data and make adjustments as necessary. Developing a Social Media Process for your Business Measure your Success www.marketingcommunicationsblog.com

More Related